Mark McDonald’s jarring childhood Moment stirred lifetime passion for preserving historic sites

By Chris Schroder

Mark McDonald and his childhood friends were bicycling to their favorite fishing pond nestled in a grove of trees outside their historically rich hometown of Montgomery, Alabama, when they made a startling discovery.

The future CEO of the Georgia Trust for Historic Preservation and his friends suddenly faced a harsh reality that had struck many historical southern towns before and since – development. The boys stood in silence as they watched as a large construction tractor bulldoze their beloved trees that had always shaded their favorite getaway.

They soon learned their boyhood fishing spot would be transformed into a new area of Montgomery with a housing subdivision of ranch houses. The friends pedaled home dispirited.

“I was really powerless to do anything about it,” Mark said. “It was really a terrible, tragic feeling to see this happening to a place that I loved.”

The development may have come as a surprise to Mark and his friends, but it was not a surprise for Montgomery. As seen in many cities in the 1970s, people were moving out of dwindling downtown areas and moving into subdivisions outside of the city near newly developed malls and commercial strip centers. This meant pastoral spots such as the fishing pond had to be cleared to make way for the new houses and their pristine lawns. In the process, historical sites would be lost.

The Moment Mark saw the bulldozers clearing the trees planted a seed that would bear fruit years later. He attended Emory University and graduated with a law degree from the University of Georgia. While practicing law, he began to read about a growing preservation and environmental movements that reconnected with the powerlessness he once felt about the fishing pond.

Historic Rhodes Hall, Midtown Atlanta, headquarters of Ga. Trust

“After I got out of law school, I realized that there were things that could be done about this,” he said in our accompanying Moments video. “The historic preservation movement was taking hold.”

The historic preservation movement began after World War II, as prosperous economic times threatened historical landmarks with rapid development of new commercial and residential buildings. Early activists fought tirelessly to preserve buildings that defined our nation’s political and civic history and their efforts gradually gained momentum through the decades. In the late 1980s and 1990s, the activists began to encounter less resistance and opposition to their pleas as larger percentages of the voting public voiced their agreement for the cause.

At 29 years old, Mark left the practice of law, moved to North Carolina and began work with the Historic Salisbury Foundation. During his first professional position in historic preservation, Mark had the opportunity to chip away at the powerless feeling he once felt and found success in maintaining the character that graced historic neighborhoods and landmarks.

“It’s been a great career for me – a wonderful, very fulfilling time I’ve spent working in preservation,” he said.

Mark continued his career, gaining 25 years in nonprofit and business experience working at The Mobile Historic Development Commission in Mobile, AL, and serving as the Executive Director for Historic Savannah Foundation. Now in his third leadership role in historic preservation in the Southeast, he serves as the president and CEO of the Georgia Trust for Historic Preservation.

The Georgia Trust for Historic Preservation has grown to become one of the largest, statewide nonprofit organizations in the country. The Trust not only saves and preserves endangered buildings across the state, it provides educational programs open to the public as well as for statewide teachers to spread the message about the importance of preservation.

“I’ve joined a community of people who feel as passionate about this as I do,” Mark said. “This many people all working together, we have had an impact on changing our culture.

Hay House, Macon, GA

“Older neighborhoods are coming back, downtowns are coming back – so that our children and our children’s children will have a choice about where they want to live and the type of communities they want to invest in,” he said.

The Georgia Trust for Historic Preservation recently unveiled its 2013 Places in Peril of sites that they hope to build the type of momentum that could prevent them from being bulldozed and instead, to restore them as historical references of the culture of Georgia.

One of Mark’s goals as the nonprofit’s leader is to make preservation more accessible to larger portions of the community, to shine the light not only on buildings, but also significant tracts of land, such as landscapes and industrial sites whose topography bear witness to their previous uses in past centuries.

The Trust maintains offices in three cities, working in and restoring historic Rhodes Hall in Midtown Atlanta, the Hay House in Macon and its design office in Athens. Raising funds to support its work and increasing membership to growing numbers of supporters, Mark and his team’s efforts through the state do their best to preserve for future generations what he and his friends felt powerless to do for their childhood fishing pond.

Disclosure: Chris Schroder’s PR firm provides consulting services to the communications staff of the Georgia Trust.

Next week in Moments: Santa!

Next week in Moments: Santa, on when he started his present delivery mission.

Video by Francis McDonald. Research and writing assistance by Bailee Bowman of Schroder PR.

Don’t miss previous 2013 Moments: Jay Smith, Jennifer Johnson, David Geller, Cynthia Jones Parks, Lee Katz, Keegan Federal, Brandi Helvey, Alwyn Fredericks, George McKerrow, Wright Mitchell, Shawn Wilson, Bill Bolling, Tracey Jackson, Fran Tarkenton, Drey Mingo, Andy Cash, Fred Northup, Wendy Binns, Ann Curry, Bill Clarkson, Alicia Philipp, Dennis Creech, Meredith Leapley, Raymond King, Jerry Farber, Larry Gellerstedt, Sally Bethea, Ken Thrasher, Herb Nelson.
Don’t miss previous Moments from 2012: Solon Patterson, Charles Ackerman, Santa Claus, Mark McDonald, Frank Skinner, Tom Murphy, Matt Arnett, Kasim Reed, Alana Shepherd, Charles Driebe, Hank Aaron, Kevin Rathbun, Larrie Del Martin, Mike Luckovich, Dan Matthews, Arthur Blank, Doug Hertz, Thomas Dimitroff, Jenny Levison, Brad Cunard, Joe Roberts, Plemon El-Amin, Bob Williams, Gary Price, John Dewberry, Bill Tush, Milton Little, Hope Arbery, Bo Jackson, Lisa Borders, Tom Key, Bob Voyles, Joyce Fownes, Joel Babbit, John Pruitt, Noel Khalil, Chuck Leavell, Bill Nigut, Eveylyn Winn-Dixon, Steve Nygren, Chris White, Josh Starks, Ryan Gravel, Shirley Franklin, Sam Massell and Clark Howard

About Chris Schroder

Chris Schroder, Publisher, manages business matters and writes a weekly column for SaportaReport while also counseling clients at Schroder Public Relations, in Atlanta. Before starting his PR firm in 2002, Chris worked for six Southeast daily newspapers (including the AJC, Daily Report and Charlotte Observer) as a reporter, editor, marketing and advertising executive before starting his own chain of neighborhood newspapers in 1994 in Virginia-Highland, Buckhead and Downtown Atlanta. He is fifth-generation Atlantan, a graduate of The Westminster Schools and the University of Virginia, is married to Jan Butsch Schroder and has four young adult children and step-children.
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1 comments
SpaceyG
SpaceyG

"Disclosure: Chris Schroder’s PR firm provides consulting services to the communications staff of the Georgia Trust." Well, I suppose some would call that "progress." But I sure hope you don't ever call it "new journalism." It is not.

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