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Word power stokes Jenny Munn’s success and our search engines

When Jenny Munn worked at the Atlanta Convention and Visitors Bureau, she traveled to Latin America to persuade people and companies to visit Atlanta. Her message relied on her fluency in Spanish.

Today she’s 31 and no longer needs a passport for the global reach of her language skills. Her expert fluency these days is in search engine optimization (SEO) – the way we find what we are looking for on the Internet, and how businesses use our word patterns to connect with us.

“SEO does have its own language, with basics that you need to understand to become more fluent in it,” said Munn, a native Atlantan who went to Lassiter High School and University of Georgia. “Once you get the ‘code,’ you can break down the barriers.”
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Posted in Atlanta, Life Changes, Michelle Hiskey, Reinvention, Saporta, Transformation | Tagged , , , , , , , , , , , , | 5 Comments