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For 15 years, the mark of an Atlanta newcomer: a 678 phone number

Fifteen years ago this month, 678 became Atlanta’s third telephone prefix, and every call became a 10-digit dial. Today, when smartphones let us tap to connect, it’s easy to forget past milestones in how Atlantans connect – and what those turning points meant in the perception of the city’s growth and who we are.

For many native Atlantans inside I-285, there’s 404 and everything else. That’s what they grew up with. The 770, 678 and 470 will always belong to the Johnny-come-latelys and suburbanites.

The 404 prefix is dialed into their identity, a shared jersey number for the veterans on Atlanta’s home team. It is a holdover from a simpler time, before the rest of us got here and made life a whole lot more complicated.
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Posted in Atlanta, Michelle Hiskey, Transformation | Tagged , , , , , , , | 5 Comments