Thought Leadership

Thought Leadership May 21

admin — Tue, 21 May 2013 13:56:51 +0000

Transit, with MARTA
Payson Schwin contributes to this week’s MARTA Challenge with an entry on easing rush hour travel. By extending the Blue Line Train’s final eastbound destination from Candler Park to Indian Creek during peak times, MARTA could improve customer satisfaction and productivity.

Health Care Practice, with VeinInnovations
Our lives are often defined by habits. Depending on what those habits are, this could either be a good or a bad thing. As powerful as established habits are, we can change our ways if we want to, use good techniques, and go slow.

Home Mortgages, with Southeast Mortgage
The housing market creates a ripple effect through the economy and other industries. The lack of construction right now could be in part due to the need for the employment rate to go up – and whether or not the growing workforce will move at the same pace of needed construction.

Robinson College of Business
LinkedIn is far and away the best tool to connect business professionals. It’s the bare bones of business backgrounds without the social hazards of Twitter and Facebook. But in this ever changing networking world, there are a few key points to keep in mind when using LinkedIn.

Sustainability
In such a dynamic marketplace of ideas, it can be challenging for an enterprise to ground itself strategically. Howard Lalli discusses how the best way to make sustainability happen is to do things that people like.

Global Health, with MAP International
Monday’s Atlanta Summit on Global Health and Hunger yielded a bold prediction by Duluth-based AGCO’s G. Eric Raby, vice-president of global marketing and commercial development: Africa will become a net exporter of food to the rest of the world.

Regional Issues Forum, with the Metro Atlanta Chamber
“We need more jobs and growth.” Andrew Staines, First Secretary for Trade and Business Policy in the British embassy to the U.S., explains his view on this simple conclusion from the annual Europe Day celebration luncheon sponsored by the World Affairs Council of Atlanta.

Public Relations, with Schroder PR
Why won’t journalists return your calls? Jan Schroder can tell you why. Using her experience in both PR and journalism, Jan explains the reality of the pitching world and describes the best ways to go about having your pitch heard.

Thought Leadership May 13

admin — Tue, 14 May 2013 13:22:40 +0000

Transit, with MARTA
MARTA kicks off its first-ever “MARTA challenge” with a post from Priscilla Hayes Padrón. While the initial excitement over Atlanta’s public transport from the 70′s and 80′s may be gone, there are still a few small (and cheap) ways MARTA can regain some excitement.

Health Care Practice, with VeinInnovations
With the summer months approaching, it’s tempting to lay outside with no sunscreen to get that perfect tan. But cover up! There are more new cases of skin cancer every year than there are of breast, prostate, lung, and colon cancers combined.

Home Mortgages, with Southeast Mortgage
As the housing market begins to surge again, so do scams. Zillow, a popular Internet site for users to list and search for properties, recently found itself in a sophisticated listing scam. Learn the signs and don’t be fooled.

Robinson College of Business
When searching for a new job, age can be your best asset. But are you using it appropriately? The challenge is to use your accumulated knowledge to focus on opportunities where you can add the most value to a prospective employer.

Global Health, with MAP International
In the afterglow of Mother’s Day, a disturbing stat has come to light. Of all the Millenium Development goals, the least progress has been made on maternal health. In Ethiopia, Atlanta-based CARE is taking a hands-on approach and they may just have some answers.

Regional Issues Forum , with the Metro Atlanta Chamber
During the past legislative session, Georgia scored a victory for global business with the passage of SB 122. Jorge Fernandez explains the bill passage illustrates how Georgia offers the best environment for international companies to achieve their highest level of success.

Public Relations, with Schroder PR
A year or two ago, social media channels couldn’t hold a light to the site traffic directed from search engines. Now sites like Facebook and Twitter have taken over. Account manager Bailee Bowman strips down a recent article entitled ‘Where did all the search traffic go?’ to find the reason why.

Thought Leadership May 6

admin — Tue, 07 May 2013 13:39:38 +0000

Transit, with MARTA
MARTA is happy to announce the beginning of the first-ever “MARTA challenge.” People are encouraged to send in their ideas, articles, videos, you-name-it in an effort to make MARTA the best transit system it can be.

Health Care Practice, with VeinInnovations
Sometimes getting a little down and dirty can be a good thing. Exposing children to germs and bacteria can actually help to build a stronger immune system in the future and may help lower the risk of allergy-related issues.

Home Mortgages, with Southeast Mortgage
What’s the secret to building a successful company? Make your employees happy. A happy workforce raises sales by 37 percent, productivity by 31 percent and accuracy on tasks by 19 percent.

Robinson College of Business
All too often, seasoned employees in the middle of a career transition find themselves constantly passed up for the younger generation. But age is an asset and it’s about time corporate America got creative with hiring.

Global Health, with MAP International
What exactly causes disease? What determines the health of a population? This year’s World Affairs Council Global Health Summit is diving into the complex subjects by taking a look at hunger and food security.

Regional Issues Forum
During the past legislative session, Georgia scored a victory for global business with the passage of SB 122. Jorge Fernandez explains the bill passage illustrates how Georgia offers the best environment for international companies to achieve their highest level of success.

Last Week in Thought Leadership

admin — Tue, 30 Apr 2013 12:04:27 +0000

Health Care Practice, with VeinInnovations
When was the last time you went to the emergency room for an emergency? David Martin discusses urgent care facilities, the alternative model to the emergency room that is expanding and fighting to lower health care costs.

Home Mortgages, with Southeast Mortgage
Sales of new single-family homes increased in March and mortgage rates are at record lows. Kathy Gyselinck explains how recent reports indicate unique opportunities in the housing market are fueling the economic recovery.

Robinson College of Business
When is it time to not leave a job? A question that rarely receives proper consideration, Randy Hain explains how after a little self-reflection, would-be job seekers tend to realize they own many of the issues they have in their careers.

Sustainability
In such a dynamic marketplace of ideas,, it can be challenging for an enterprise to ground itself strategically. Howard Lalli discusses how the best way to make sustainability happen is to do thing that people like.

Global Health
Why do organizations with a mission to provide medicine, prevent disease and promote health find themselves involved in so many agriculture programs helping communities grow more food? Michael Nyenhuis explains how “the boy in the red shirt” provides the answer.

Public Relations, with Schroder PR
How do you keep Fox 5 I-Team Investigative Reporter Randy Travis from airing your dirty laundry on the nightly news? Account Manager Sarah Funderburk shares insight from the eyewitness reporter Atlantans hope to avoid.

Last week in Thought Leadership

admin — Tue, 23 Apr 2013 01:24:55 +0000

Health Care Practice, with VeinInnovations
Poison ivy, poison oak, and poison sumac grow happily in Georgia, and one brush with their leaves or vines leaves more than half of Americans covered in a rash. David Martin gives advice to avoid the “poison three” as well as some home remedies.

Home Mortgages, with Southeast Mortgage
J.D. Crowe describes how the Realtors Confidence Index produced by the National Association of Realtors further supports the recent surveys and reports of optimism on the housing market’s revival this year – and what that means for a mortgage company.

Sustainability
Atlanta will highlight an aspect of its national sustainability leadership when it hosts the largest event in the country that focuses on environmental revitalization and economic redevelopment – The National Brownfields Conference. Howard Lalli discusses the conference and what it will bring to Atlanta.

Global Health
While the pay scales and prestige do not suggest that faculty, students and alumni of schools of public health are at the front lines, Michael Nyenhuis argues they are. He explains how schools of public health are often more valuable than the highly-specialized physicians that are so prized (no offense meant to them).

Public Relations, with Schroder PR
Account Coordinator Bailee Bowman explains how social media is rapidly changing from a means to engage friends and family to a means to engage businesses, organizations and an entire nation in the wake of tragedy.

Previously in Thought Leadership

admin — Tue, 16 Apr 2013 11:55:05 +0000

Health Care Practice, with VeinInnovations
Pregnancy brings with it morning sickness, fatigue, a “glow, a baby and often, varicose veins. David Martin provides some tips for pregnant women to incorporate into their every day routine to prevent varicose veins.

Home Mortgages, with Southeast Mortgage
The housing market is gaining speed but who well serve the consumers entering the market? Kathy Gyselinck describes the aging population of mortgage professionals and how Southeast Mortgage is educating young professionals to take their place.

Robinson College of Business
Nathan Bennett, Ph.D., of J.Mack Robinson College of Business compares business leaders strategies to a diving competition in the Olympics – companies are struggling with change because they are attempting a dive they have no business considering.

Global Health
There is no silver bullet in global health. Michael Nyenhuis explains how when it comes to public health, donors and the public are captivated by vaccination programs, efforts to dig water wells or handing out mosquito nets; but they are not solutions to the vexing problems of global health.

Public Relations, with Schroder PR
There’s a common saying that there are two types of journalists – those who care about the story and those care about the writing. Cara Hebert explains how her cross over to PR from journalism has showed her the importance of finding a balance of both.

Previously in Thought Leadership

admin — Tue, 09 Apr 2013 12:05:46 +0000

Health Care Practice, with VeinInnovations
Azaleas are blooming in Atlanta – spring is finally here. If the warm weather (and the health benefits) inspire you to get active, David Martin has a few organizations to share that encourage community, fitness and a good time.

Home Mortgages, with Southeast Mortgage
It’s important to “wait for the tide to rise” and equally important what you do while waiting. President and CEO of Southeast Mortgage announces an innovative new office concept he created while waiting for the housing market to cycle back to normal.

Robinson College of Business
Continuing his discussion on conflict, Robert Williams discusses what he has found during research into group dynamics and observation in working with executive teams and organizations.

Global Health
For those engaged in global healthy and focusing on the traditional conditions and diseases of poverty, it may be time to consider a second burden. Michael Nyenhuis explains that while we have been working to tackle the diseases of poverty, the diseases of wealthier countries have sneaked into the same populations we serve.

Public Relations, with Schroder PR
In the age of video conferences and online chats, it is no surprise clients are often hard to get in touch with face-to-face – but that’s no excuse to avoid a meeting. Chris Schroder explains how the magic mostly happens when you are meeting with clients in person.

Previously in Thought Leadership

admin — Tue, 02 Apr 2013 12:20:03 +0000

Health Care Practice, with VeinInnovations
Preventable diseases cost Americans billions of dollars every year. David Martin discusses how neglecting your health negatively effects your bank account.

Home Mortgages, with Southeast Mortgage
The tide is finally rolling back in for the housing market. President and CEO of Southeast Mortgage discusses how like the rise and the fall of the tides in the Low Country of Georgia, the recession is a cyclical event.

Robinson College of Business
Innovative groups and organizations have long experienced the double sided nature of innovation: creativity and conflict. Robert Williams discusses how conflict is a critical and necessary component of creativity.

Global Health
Where disease exists, poor sanitation is often a root cause. This link was the premise of the 2013 International Emory Global Health Case Competition. Michael Nyenhuis discusses the solutions the winners of the competition created.

Public Relations, with Schroder PR
While social media gets a lot of attention these days, the best PR work is usually seen in a longer form such as blogs, essays, white papers, columns and op-eds. Chris Schroder discusses how Thought Leadership is joining that list as a new medium.

Previously in Thought Leadership

admin — Tue, 26 Mar 2013 12:31:58 +0000

Health Care Practice, with VeinInnovations
Deep Vein Thrombosis is a deadly disease, and it ends a thousands of American lives every year. It doesn’t have to. In the final post of a series on blood clots for Deep Vein Thrombosis Awareness Month, David Martin discusses prevention methods.

Home Mortgages, with Southeast Mortgage
Spring has sprung and the housing market is ready to bloom. Kathy Gyselinck discusses recent reports on the housing market that indicate existing home sales and prices point toward a healthy spring – possibly the healthiest in six years.

Robinson College of Business
If executives wants to be trusted with a C-suite position they have to be able to point to proof they can manage a steady ship. Nathan Bennett, Ph.D., and Stephen A. Miles discuss a number of important capabilities executives should have to improve the health of their businesses.

Global Health
This past Friday, March 22, marked World Water Day this year – did you send anyone a “happy World Water Day” card? Michael Nyenhuis says probably not because for many in Atlanta focused on global health, every day is World Water Day.

Public Relations, with Schroder PR
Email inboxes are starting to fill up as the next round of college students approach graduation. Chris Schroder discusses what how he approaches these job inquiries and provides tips for students that could prevent potential employers from hitting delete.

Previously in Thought Leadership

admin — Tue, 19 Mar 2013 12:44:30 +0000

Health Care Practice, with VeinInnovations
In the third post of a four-part series on blood clots for Deep Vein Thrombosis Awareness Month, David Martin discusses how the condition is diagnosed as well as various treatment options.

Home Mortgages, with Southeast Mortgage
Kathy Gyselinck takes a look at the National Association of Realtors’ recently produced Market Pulse Survey. The report provides insight on consumers’ needs and their accompanying behaviors from 2003 to 2011.

Robinson College of Business
There’s no shortage of self help books of CEOs – so how do you know which advice is the right advice? Nathan Bennett, Ph.D., and Stephen A. Miles discuss a research project they designed and completed to understand what it was that successful executives had done to prepare themselves for leadership positions.

Global Health
Atlanta has a host of agencies working in other countries to improve health outcomes. Michael Nyenhuis discusses how when we think about the Atlanta global health community, we should realize that is much broader than we often think.

Public Relations, with Schroder PR
Once told by a newspaper editor he would never work in a newsroom again if he began working in PR, Chris Schroder describes how he has been able to continue a respected career on both sides because of SaportaReport.