United Way of Greater Atlanta has a reputation for convening, connecting and catalyzing resources to create solutions in the community. When Ceree Eberly, The Coca-Cola Company’s senior vice president and chief people officer, wanted an innovative way to celebrate her 25th anniversary with the company, she called on United Way. Working together, Ceree, her friends, colleagues and United Way celebrated the special occasion with a day of service. It was a fun day to give back to the community. However, Ceree’s ultimate goal is igniting a culture shift in how service awards are recognized. Her vision is that service awards are not just about celebrating the individual’s achievement inside the company, but an opportunity for that individual to make an impact on the greater community. Here is Ceree’s call to action in her own words.