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Monthly Archives: April 2012
Penn State’s ongoing battle with crisis communication
Last fall when news broke of the Jerry Sandusky scandal, the entire nation wondered how Penn State would handle the crisis. The child abuse fiasco is a public relations disaster that Penn State will surely be dealing with for years …
Posted in Trending
Tagged board of trustees, college, crisis communication, Edelman, football, jerry sandusky, la torre, penn state, PR, public relations, strategy, university
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Inside Atlanta PR
Sharon Goldmacher might be the only person who can solve this winning PR formula: C21 + 2013 = Final Four When Sharon Goldmacher of communications 21 was trying to decide where to start her career, she had a bit of …
PR 101
I handle a few social media (SoMe) accounts for Schroder PR, and I’m learning a few things as I go. My friends think posting to clients’ Twitter and other social media sites is the easiest part of my job, but …
Posted in PR 101
Tagged etiquette, Facebook, pr 101, schroder pr, social media, tips, twitter
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Inside Atlanta PR
Carol Cookerly learned early on that an appropriate demeanor needs to fit the occasion – Today, that demeanor would be happy When PR expert Carol Cookerly was early in her TV career just after graduating from Duke, her news director …
Inside Atlanta PR
Karin Koser’s career started before she could even finish graduate school – and she’s been shooting higher ever since Karin Koser will learn in June whether her firm’s video work for Shepherd Center will win one of the industry’s highest …
Inside Atlanta PR
Former ABC Editor David Rubinger jumped to PR, then corporate and now has his own firm. A number of Atlanta journalists migrated into PR later in their career, but you may be able to count on one hand – perhaps …
