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About Public Relations
A discussion of the world of public relations, hosted by Schroder Public Relations
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- The opinions and views expressed on this Thought Leadership page is solely that of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
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Tag Archives: public relations
It’s not what you know … or is it?
What is media relations really? We at Schroder PR understand that media relations is, simply put, not only about who, but also about what you know.
Social Media Gaining on Search Engines
A year or two ago, the traffic directed from social media channels couldn’t hold a candle to what search engines were bringing in to websites.
Some people may run from investigative reporters … but I think they’re nice.
Atlanta TV investigative reporter agrees with our PR advice: If you are facing a crisis, don’t run – you can’t hide!
Maker’s Mark gets a lesson in brand identity
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky …
Posted in Trending
Tagged bailee bowman, brand identity, brand loyalty, branding, consumer loyalty, Maker's Mark, public relations, schroder pr, SchroderPR.com
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Unfortunately, we’re easily reminded that crises occur daily
Watching Good Morning America Monday morning while I got ready for work, I was captivated by the recent tunnel collapse in Japan. I sat with half-blow-dried hair and watched George Stephanopoulos report on the tragic scene. Nine people – eight of …
Posted in Crisis Communications
Tagged atlanta, collapse, crises, crisis, crisis communications, firefighter, japan, midtown, parking deck, public relations, sarah funderburk, schroder pr, tunnel
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PR Practitioners’ Solutions: Wizard or Man Behind the Curtain?
Feeling jet-lagged after a mere one-hour flight from Memphis to Atlanta Sunday afternoon, I took to the couch in my apartment to relax and neglected my suitcase full of dirty laundry. I turned on the TV and looked for a …
Posted in PR 101
Tagged bailee bowman, public relations, schroder pr, SchroderPR.com, Wizard of Oz
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PR 101: Three things I’ve learned in my first year
Tomorrow will mark my one-year anniversary at Schroder PR. (That statement makes me feel old and young at the same time.) I have definitely learned a lot, made a lot of mistakes, and grown not only as a PR professional, …
Posted in PR 101
Tagged clients, first job, first year, PR, public relations, sarah funderburk, schroder pr
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Reader of the news
My first journalism writing class was sophomore year of college. It was an intro level class and the first in which we were given writing assignments in my public relations curriculum. My eagerness to write was met with disappointment on …
Posted in PR 101
Tagged bailee bowman, journalism, newspapers, PR101, public relations, reading, schroder pr, SchroderPR.com
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Illustrating the Point
In my junior year of high school, my English teacher wrote on top of my first essays, “Show, don’t tell!” in red ink and, it seemed to me, with relish. When I reread the paragraphs I’d written, I didn’t see …
Posted in PR 101
Tagged expert pitching, how to write, Life of Pi, pitching reporters, PR, public relations, show don't tell, writing a pitch, writing skills
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Trending – Chick-fil-A
Is it a moo point? Chick-Fil-A earns significant opponents when expressing long-held view I love Chick-fil-A’s food. I love how the staff answers everything with “My pleasure.” And I love Chick-fil-A sauce. I don’t love how the cows in the …
Posted in Trending, Uncategorized
Tagged boycotting, chick-fil-a, controversy, dan cathy, friends, gay, joey tribbiani gif, lesbian, news, public relations, rights, trending, truett cathy
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