Star gazing at the Fox Theatre

To be honest, it seemed like an urban myth when we first heard about it but, after a little bit of research, the myth proved to be fact. A whimsical tale on its own, the reality that it is true makes it one of the Stories of Atlanta worth a second look. Here’s what we had to say about it in May of 2016.

“Twinkle twinkle little star. How I wonder what you are.” You might ask, what in the world does a 19th century English lullaby have to do with a picture of a Coca-Cola sign stuck in the middle of nowhere? Good question, if you’re a first time viewer. But if you’ve been here before, you know that connecting the dots between the seemingly unconnected is all in a days work for Stories of Atlanta.

This week we start with a hometown favorite, Coca-Cola. There are probably very few among us who wouldn’t jump at the chance to hop into the way-back machine and take advantage of the opportunity to buy a few hundred shares of the soft drink John Pemberton first poured out of Jacob’s Pharmacy in downtown Atlanta.

Of course, it wasn’t referred to as a soft drink back in Pemberton’s day. It was a drink for medicinal purposes, headaches in particular. And as the story goes, one patron of Jacob’s Pharmacy was so impressed with the drink’s curative powers that he bought the rights to the drink and created what would one day become the global corporation whose logo is among the most recognized in the world.

Simply put, Coca-Cola is everywhere, including outer space. And while it seems like we just gave you a big clue to the connection with that catchy little lullaby we mentioned earlier, it only seems that way. Which you’ll discover in this week’s Stories of Atlanta.

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”

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