What’s your favorite color

They say the human eye can distinguish upwards of 7-million different colors. With so many options, it makes one wonder just how picky must Steve Jobs have been that he had to design his own shade of white because he couldn’t find one he felt worked for his computers.

But the truth is, color, in almost every application, requires very thoughtful deliberation. Volumes of books have been written on the importance and psychology of color. Color is a language unto itself and a deeply symbolic part of the human experience. More than just decoration, color choice is a statement.

It is hard enough to make basic color decisions about clothes and cars and houses. Can you imagine the weight one must feel when picking the colors of a national flag, or a uniform that thousands of military personnel will wear or the colors that will represent a school or a university?

Thinking about that makes it easier to understand why some people, when faced with an important color decision, choose to follow the tried and true. Why take the risk of blazing a new trail when others have done the heavy lifting for you, which, not coincidently, is the subject of this week’s Stories of Atlanta.

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”

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