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BeltLine Partnership asking for public donations to light the trail

Maria Saporta
BeltLine fundraising Ponce City Market's Matt Bronfman and Atlanta BeltLine Partnership's Chuck Meadows at "Light the Line" campaign announcement in January (Photo by Maria Saporta)

By Maria Saporta

The Atlanta BeltLine’s Eastside Trail attracts about one million users a year.

Now the Atlanta BeltLine Partnership is asking them to help light the way.

Chuck Meadows, executive director of the Partnership, announced a $1.1 million “crowd-funding campaign” to “Light the Line.”

The campaign would cover the costs for 110 light fixtures that would be placed about every 90 feet along the trail from the Krog Street Market to Piedmont Park at 10th and Monroe Drive, according to Lee Harrop, program director of Atlanta BeltLine Inc.

The campaign was announced on Monday evening at the Ladybird Grove & Mess Hall that overlooks the Eastside Trail at mile marker 9.25.

BeltLine fundraising

Ponce City Market’s Matt Bronfman and Atlanta BeltLine Partnership’s Chuck Meadows at “Light the Line” campaign announcement (Photo by Maria Saporta)

Originally, BeltLine leaders said the trail would be open to the public from sun-up to sun-down. But Meadows said the BeltLine has been so popular that people have been using the trail in the early morning hours and after nightfall.

The lights – designed for pedestrian corridors – would be more inviting for people who want to use the trail when it’s not daylight.

Harrop also said that the lights would have motion sensors where they would become brighter as people would go by. “It’s pretty state of the art,” he said.

“We have a very safe environment, and we have had very limited instances of misfeasance,” Meadows said. “It is not a problem we are trying to solve. It’s just an added comfort for people who are using the trail.”

The goal is to raise $1.1 million by April 30th, and people are being asked to contribute any amount they can afford. A website has been set up to receive donations at lighttheline.com.

A special guest at the announcement was Matt Bronfman, CEO of Jamestown, the developer of Ponce City Market, which is right on the BeltLine.

Bronfman said Jamestown has been supportive of the BeltLine making it one of its major entrances – encouraging people to visit Ponce City by bicycle or on foot.

That’s one reason why Ponce City Market started charging for parking at the complex, something that Bronfman said had drawn some criticism.

“We are using pay parking proceeds to donate $100,000 to the lighting of the BeltLine,” Bronfman said.

BeltLine lights

An illustration of how the lights would look on the BeltLine’s Eastside Trail (Special: Light the Line website)

Harrop said that BeltLine will be using the same fixtures that will be placed on the Eastside Trail on other portions of the corridor, such as the Westside.

Up until now, the BeltLine Partnership has focused most of its fundraising on major donations from foundations, corporations and wealthier individuals. Now the crowd-funding approach will be a way for people who use the BeltLine on a regular basis can invest in the corridor.

“We will look forward to implementing this approach to other sections of the BeltLine,” Meadows said.

Also, restaurants along the BeltLine will include postcards about the campaign with people’s dinner checks.

To purchase and install the lights, Meadows said it would cost a total of $990,000. It also is spending about $10,000 on campaign materials, and the last $100,000 will go towards programming cultural events along the corridor.

Once the $1.1 million has been raised, Meadows said it would take about six months to get the lights installed, and he hopes the lights will be shining by the end of this year.

Maria Saporta
Maria Saporta

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.

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10 Comments

  1. Avatar
    Burroughston Broch January 25, 2016 11:26 pm

    And how are they going to pay for operating and maintaining the lights? The City of Atlanta cannot keep lighting operable along freeways. Those folks can break an anvil.Report

    Reply
  2. Avatar
    JoeInAtlanta January 26, 2016 8:42 am

    Why is Atlanta BeltLine seeking donations for a project that is ALREADY funded under the Renew Atlanta infrastructure bond that we passed last March? http://renewatlantabond.com/project/ne-beltline-phase-1/Report

    Reply
  3. Avatar
    Pentagon Spending January 26, 2016 9:42 am

    $9,000 per light?!? 

    Maybe scratch the cultural events and BeltLine can buy 11 more lights.Report

    Reply
  4. Avatar
    arctk2011tj January 26, 2016 10:38 am

    Burroughston Broch Freeways are the GDOT’s purview- not City of Atlanta.Report

    Reply
  5. Avatar
    Burroughston Broch January 26, 2016 11:12 am

    arctk2011tj Burroughston Broch  Not unless control has changed since 1996. Just before the 1996 Olympics Georgia Power had to revive the freeway lighting system because the City had let it decay and said they had no money to repair it.Report

    Reply
  6. Avatar
    Ambuckle01 January 26, 2016 12:39 pm

    GDOT is responsible for installing the lights, not paying the utility bills.  Thats the responsibility of the City of Atlanta who cant seem to find the money.  Its embarrassing that this city is largely dark at night.  A business traveler arriving at night at the worlds busiest airport is welcomed with complete darkness when entering onto I-85.  How has this gone on for so long?  Sell the unused street cars and lets turn the city back on.Report

    Reply
  7. Avatar
    arctk2011tj January 26, 2016 4:43 pm

    Burroughston Broch Apparently it’s just the on/off ramps not the actual interstate lighting that the City is responsible for- who had a contract with Georgia Power to maintain those. 

    http://www.atlantaga.gov/index.aspx?page=990

    Not sure if this would include the Buford Highway connector that follows along I-85 – which has had copper stolen by thieves several times. But one thing about the BeltLine is people don’t usually walk with headlights….Report

    Reply
  8. Avatar
    Kathy E Warner January 27, 2016 5:26 am

    I hope they raise the funds, but why were lights not part of the original plan? It’s like an after thought..oh we might need lights?Report

    Reply
  9. Avatar
    SaportaReport January 27, 2016 9:01 am

    It does seem that wayReport

    Reply

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