Bringing New Doctors into Your Practice
By David Martin, President and CEO of VeinInnovations
This month, I was excited to share news about my practice, VeinInnovations. Two new doctors, Dr. David Park and Dr. Alexander Park, are the newest members of our medical staff. In case their names made you wonder, the two are brothers. Before joining VeinInnovations, they operated their own vein clinic in Johns Creek, Georgia.
Adding new doctors or expanding your practice comes with a set of challenges. Whenever your business grows, you want to share the news with your community. In medicine, there are several groups of people to inform. You’ll want to share the news with the community at large, but you should pay special attention to the medical community and your patients. Referring physicians and medical practices you have a relationship with will want to know about your new members. Before you make an announcement, prepare a letter with background information and a photo to send out to other medical practices. In addition to a letter, some practices hold Open Houses, inviting their referrers to meet the new doctors in person.
Don’t forget to introduce new members to your own staff. Like any other business, the team needs to work well together to be a success. Adding a new member to a group can lighten the load for everyone, but it can also mean reduced profit as patient volume per doctor decreases. Diligent planning and marketing before your new doctor officially joins the practice can help build a new patient base faster.
Scheduling can be a challenge in the first few weeks. New doctors need to be integrated into the established scheduling system. Patients reassignment may upset veteran doctors. The best way to avoid problems is to add doctors at the right time — when you’re replacing a departing physician or when the patient load has become unmanageable. If new doctors are faced with downtime before they establish a patient base, encourage them to use their time wisely and engage in some personal public relations. They should meet referrers and new potential referrers in the community, and establish relationships with them.
Finally, make sure to let your patients know about new staff, especially if they’ll have direct contact with them. If your practice has established an e-newsletter, send one out with background information and credentials along with a photo of the new nurse or doctor. Include a “Q & A” so the new member can share engaging background information, introducing themselves before they ever meet a patient in person.