Atlanta Hawks rank 25th among NBA teams as a draw on the road

By Maria Saporta

The Atlanta Hawks may be trying to get top dollar when it comes to selling the team, but right now the team is not a hot ticket on the road.

TickPick, a no-fee secondary ticket marketplace, just released a study showing that the Hawks rank near the bottom in road team popularity – 25th among the 30 teams in the National Basketball Association.

The study looked at average ticket prices as the visiting team for the upcoming 2014-2015 NBA season. For out of town fans of the Atlanta Hawks, it will cost an average of $169.89 to go to a game on the road during this upcoming season.

The hottest ticket for this season is to go see the Cleveland Cavaliers – reunited with basketball hero LeBron James. The average road game ticket costs $411.77.

After the Cavaliers, the biggest draw is the L.A. Lakers – a distant second – bringing in an average of $261.46. The defending NBA champions – the San Antonio Spurs – are eighth in the study, bringing in an average road price of $224.24.

According to Forbes Magazine, the value of the Hawks team in 2014 is 27th in the league worth an estimated $425 million. Forbes said its annual revenue is $119 million, and it has had an operating loss of $3.6 million.

“The Hawks have made the playoffs for six straight years, but have not made the conference finals since 1970 when the NBA operated with only 14 years,” Forbes wrote.

At least 50.1 percent of the Atlanta Hawks – the ownership share represented by Bruce Levenson –.is currently on the market.

Average on the road ticket prices for NBA teams

Average on the road ticket prices for NBA teams (Source: TickPick)

List of average ticket road prices of NBA teams (Source: TickPick)

List of average ticket road prices of NBA teams (Source: TickPick)



Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.

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