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From Atlanta he sold to the world

As sure as there is breakfast, lunch and dinner, there is snacking.  Satisfying those between-meal cravings is a need we all have. While some people are able to eat healthy snacks, many of us cannot resist the lure of less healthy foods.
Snacking certainly is not a new innovation.  It goes back, in some cases, hundreds of years.  Archaeologists have discovered evidence of popcorn consumption in the Americas dating back nearly four thousand years.  Not to be outdone, pretzels are believed to have been invented in the 6th century.  Cracker Jacks, that baseball snack staple, first made its appearance shortly after the Civil War.  Even the Oreo cookie has a history that goes back more than one century.
Over the years, the snack food industry has grown to include an ever-increasing number of new and sometimes bizarre options.  There are salty, fried products, like pork rinds and Funyuns.  On the sweet side, there are snacks such as Twinkies and chocolate covered bacon.  And, of course, there are southern creations, like the Moon Pie and the less well-known KoolAid-brined pickle, or Koolickle.
Of the many snack brands out there, though, one of the most well known has its roots here in Atlanta.  It is the subject of this week’s Stories of Atlanta.

Lance Russell

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”


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