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Atlanta’s airport again has links to its roots in fast cars, racetracks

bloodhound car

The car being built to set a world land speed record of 1,000 mph is transported by an air cargo carrier that's about to sign a lease at Atlanta's airport, which was built on the site of a former car race track. Credit: magmontres.fr

Note to readers: This story has been updated to note that CargoLogicAir expects to expand its services at Atlanta’s airport.

By David Pendered

Atlanta’s airport is built on the site of a former car racetrack. The airport again has a link to fast cars – a cargo company that’s poised to sign a five-year airport lease is a sponsor of the global effort to build a car that is to smash the 1,000 mph land speed barrier.

bloodhound car

The car being built to set a world land speed record of 1,000 mph is transported by an air cargo carrier that’s about to sign a lease at Atlanta’s airport, which was built on the site of a former car race track. Credit: magmontres.fr

CargoLogicAir is the cargo airline partner of Bloodhound SSC. Bloodhound was established to set the world record for land speed at 1,000 mph. Bloodhound holds the current record of 763.035 mph, set in the Nevada desert on Oct. 15, 1997.

Bloodhound backers say their motivation involves more than world records – children are at the heart of their effort. According to one self-description of the project: “The primary objective of the BLOODHOUND project is to inspire children in STEM subjects,” as in, Science, Technology, Engineering and Math.

Bloodhound backers feel confident they are on the right path toward setting the record.

In tests held in England in October 2017, the car ran for the first time at speeds above 200 mph and systems performed as expected.

The next step is a test this October or November in South Africa’s Kalahari region. The target speed is 500 mph on a specially created racetrack at Hakskeen Pan, South Africa. The team views the 500 mph goal as a milestone on the journey of setting a new land speed record. The car’s breaking parachutes and desert wheels also will be tested.

Spectators can attend the three-day, two-night event for package rates ranging from about $3,800 to $7,900, plus travel. Bloodhound offers this heady sales pitch:

bloodhound map

Bloodhound plans to test its vehicle at a racetrack in South Africa’s Kalahari region. The goal is for the vehicle to reach 500 mph. Credit: bloodhoundssc.com

  • “BLOODHOUND 500 guests will not only see the Car run in the breathtaking environment of the Kalahari, they will also get an ‘insiders’ view of the world’s most successful Land Speed Record team in action, visit the BLOODHOUND Desert Technical Centre, attend team briefings and meet driver Andy Green. In addition, they will have the chance to enjoy the incredible sights and hospitality that make the Northern Cape one of the world’s most extraordinary travel destinations.”

Green, the driver, is a rock star in this rarefied realm of speed. He’s a former fighter pilot with the Royal Air Force who climbed into the cockpit of a 10-ton vehicle powered Rolls-Royce Spey turbojet engines that generated 50,000 pounds of thrust to set the current land speed record.

“It’s a popular misperception that driving a land-speed record in a straight line is about anchoring the steering wheel, plotting your foot to the floor, and just waiting until you run out of fuel. If only it were that simple,” Green said in a video posted on a report by autoblog.com.

The car started jerking around as it picked up speed at a rate of 25 mph per second, Green said.

“The wheels are now skimming across the surface, the shock waves are now generating uneven forces, gusts of crosswind, the car is sliding all over the track,” he said in the report.

bloodhound, loading car

The Bloodhound speedster is loaded into the nose of a plane owned by its cargo sponsor, CargoLogicAir, which is to sign a lease for space at Atlanta’s airport. Credit: bloodhoundssc.com

The current vehicle produces some eye-popping facts and figures:

  • The jet engines would suck the air out of an average-sized house in 3 seconds;
  • The engines generate 135,000 horsepower, some 25,000 more horsepower than the Queen Elizabeth II cruise ship;
  • The car is to reach 500 mph in 17 seconds and 1,000 mph in 55 seconds;
  • The engines are to produce 180 decibels, possibly louder than a 747 airliner at takeoff.

CargoLogicAir, the cargo partner of the land speed project, is a British company that was created recently as the United Kingdom’s only maindeck freight airline. The company operates a route from Stansted Airport, located about 30 miles north of London, to Mexico City International Airport via Atlanta’s airport.

The Atlanta City Council could vote as early as April 16 to authorize the mayor to sign a five-year lease with the company for operating space at the airport. The company intends to expand its services offered in Atlanta, according to an airport spokesman.




David Pendered

David Pendered, Managing Editor, is an Atlanta journalist with more than 30 years experience reporting on the region’s urban affairs, from Atlanta City Hall to the state Capitol. Since 2008, he has written for print and digital publications, and advised on media and governmental affairs. Previously, he spent more than 26 years with The Atlanta Journal-Constitution and won awards for his coverage of schools and urban development. David graduated from North Carolina State University and was a Western Knight Center Fellow.


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