By Chris Schroder
The story of the phoenix – the mythical bird that rose from the ashes with renewed youth to live through another cycle – is often interwoven with the history of Atlanta. Yet no phoenix-like business story has so benefited our region as that Moment in 1978 when Arthur Blank and Bernie Marcus were fired.
“We were running the most successful home improvement company in the country at that time,” Arthur told us while filming our accompanying Moments video. “So when we got fired during what was supposed to be a five-year budget meeting, we were both shocked.”