By David Pendered
Atlanta has strengthened its economic development ties with Paris, which is on a $50 billion program to secure its position as a capital of global commerce.
Atlanta and Paris signed a five-year deal last week to promote each other as a business destination. The target audience is companies that already do business, or may expand, in one of the cities and want to reach a foreign market.
Paris evidently has a plan to develop its business ties to the Southeast, and Atlanta is now part of it. Paris signed a similar trade agreement in April with Memphis.
The Paris/Memphis deal envisions the strengthening of an air-freight trade route between the cities. The goal is to put businesses, and their products, just a few hours from their clients and end markets.