Civic elders ask millennials to engage with community; How will they respond?

By David Pendered

This may be a breakout year for millennials in metro Atlanta because the region’s current leaders are actively encouraging young folks to join them in the public realm. One question is the form the relationship will take.

Midtown millennial

Metro Atlanta civic leaders are seeking to ways to engage millennials such as Sarah Ayres in the public arena. Ayres was in a Midtown cafe while Pony was served on the sidewalk. Credit: David Pendered

Bill Bolling didn’t mince any words in his comments to more than 100 young professionals assembled by the Atlanta Regional Commission to bring their fresh eye to eight challenges facing the region. Bolling now heads the Food Well Alliance after founding and running the Atlanta Community Food Bank for more than 35 years.

“We want you to lead the effort,” Bolling said. “To begin to map who your allies are. The ARC is one; Community Foundation is one; the Food Well Alliance is one. To start mapping progressive policy makers in government, business. At the end of the day, it has to be a business proposition. You’re going to say that, because you’re going to say, ‘This is what we want; this is what we demand.’”

For some baby boomers, the millennials’ response to Bolling’s challenge may present a case of, “be careful what you wish for.” According to a White House report issued in October 2014, all indications are that millennials have the education and social skills to win their case when they engage in an issue:

  • About 61 percent of millennials nationwide have attended college, compared to 46 percent of their parents’ generation, and millennials are the largest generation in the U.S., representing a third of the population in 2013;
  • Millennials grew up during the explosion of social media, and three-quarters of them have a social networking site, compared to less than a third of baby boomers;

    Braves stadium in August 2015

    Millennials share a desire for transit, bike lanes, and walkable mix-use developments whether they live and work inside I-285 or outside, such as near the future Braves stadium, according to a survey conducted for the ARC. Photo taken in August. Credit: David Pendered

  • Quality of life is a focus of the generation and, as a group, they are willing to work to improve their communities.

However, the millennials face a challenge that may impede their ability to engage in politics or community-building events: college debt. Finding time for community activities might not be possible for a millennial facing a monthly payment on a student loan in addition to other costs of living.

The average real per borrower debt increased from $24,000 in 2004 to $30,000 in 2012, according to the White House report. Total student outstanding loan debt exceeded $1 trillion at the end of the second quarter of 2014.

To get greater numbers of this generation into the fold, the Gwinnett Chamber has revamped its youth outreach program. The chamber has partnered with Georgia Gwinnett College to ramp up Gwinnett Young Professionals, a mentoring program.

“Our mission is to attract millennials to the chamber when they first enter the workforce and engage and empower them through community, professional and social opportunities,” Sean George, manager of membership services at the Gwinnett Chamber and program manager of Gwinnett Young Professionals, said in a statement.

Millennials by race, ethnicity

Metro Atlanta mirrors the national trend of millennials being the most ethnically and racially diverse cohort of youth in the nation’s history, according to an ARC survey. Credit: ARC

This strategy, of focusing an outreach program on millenials, is one of the recommendations of a report commissioned by the ARC. The Millennial Report is part of the ARC’s New Voices program, which aims to promote meaningful conversation among millennials on topics related to the future of metro Atlanta.

ARC sponsored the event where Bolling made his comments to nearly 100 millennials. The Millennial Meeting, on Sept. 14, was the forum at which eight working groups of millennials turned their attention to regional problems – transit; access to healthy food; affordable and livable centers; mentorships at every stage of life; education; uniting the region; and promoting regional cooperation.

ARC Chairman Kerry Armstrong told the young professionals that current leaders are looking to them for ideas, and ways to implement them.

“I want to reiterate the high expectations we have of this group,” Armstrong said at the start of the meeting. “What we hear tonight is extremely important to all of us.”

At the end of the meeting Armstrong echoed Bolling’s sentiment: “How do we keep the momentum up? All you groups are going tell us, and we’re going to listen.”

Millennials, Doug Hooker

ARC Executive Director Doug Hooker recorded the slides and videos presented during the Millennial Mixer. File/Credit: David Pendered

Millennial Mixer presentation

Allison Bustin presented recommendations, at the ARC’s Millennial Mixer, to ensure access to healthy food throughout metro Atlanta. The ideas reflect the sense of collaboration that is a characteristic of the millennial generation. Credit: David Pendered

David Pendered, Managing Editor, is an Atlanta journalist with more than 30 years experience reporting on the region’s urban affairs, from Atlanta City Hall to the state Capitol. Since 2008, he has written for print and digital publications, and advised on media and governmental affairs. Previously, he spent more than 26 years with The Atlanta Journal-Constitution and won awards for his coverage of schools and urban development. David graduated from North Carolina State University and was a Western Knight Center Fellow. David was born in Pennsylvania, grew up in North Carolina and is married to a fifth-generation Atlantan.

2 replies
  1. Burroughston Broch says:

    “We want you to lead the effort,” Bolling said. “To begin to map who your allies are. The ARC is one; Community Foundation is one; the Food Well Alliance is one.”

    Then why not give them the authority to choose their allies rather than presuming to dictate their allies? A little untrusting and dictatorial there, Bill.Report

  2. terrykearns says:

    Everybody wants the millennials to join them, (and everybody wants their place to be the arts district, the innovation district and the really cool district). I think “region’s current leaders” should consider how to join millennials in the millennials’ realm.Report


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