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Stories of Atlanta

Hedging his bet

Lance Russell

As automobile fever began to sweep across America, not everyone was enthralled with the new type of transportation. Among those said to be less than thrilled with the new-fangled form of conveyance was the founder of the Coca-Cola company, Asa Candler. A passing fad thought Atlanta’s best-known businessman, which makes one wonder why, then, did Asa Candler make a major financial investment in an automobile racetrack south of town. It’s a tale of fast cars and family ties, in this week’s Stories of Atlanta.

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Lance Russell
Lance Russell

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”

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