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David Pendered

Imbroglio in Buckhead: Fate of proposed Walmart, 600 jobs, about 250 apartments on the block Monday

By David Pendered

The Atlanta City Council is slated to vote Monday on a double-edged development proposal that would be a no-brainer in just about any other neighborhood in the city.

On one hand, many Buckhead residents wish that just about anything but a Walmart were in the works for a site along Piedmont Road. On the other hand, Atlanta desperately needs the expected taxes from the improved property and retail sales, not to mention 300 temporary construction jobs and 600 permanent jobs when the retail center opens.

Lindbergh area

The proposed development would be built across Piedmont Road from MARTA’s Lindbergh Station. Credit: Mapquest, David Pendered

Atlanta Councilwoman Joyce Sheperd summed up her impasse this way: “I’m caught on both sides of this. We can sit here and say, ‘Boo for Walmart!’, [but] 600 permanent jobs. Six hundred permanent jobs. And on a MARTA train where people can ride MARTA and get to the jobs. … This whole Walmart thing is a dilemma across the country.”

The dilemma for Atlanta’s policy makers is that this Walmart would be built where commercial uses aren’t intended, in an area that is a sacred cow in the city’s long-range development plan.

The city’s planning department supports the project. The original plan, opposed by neighborhood groups, has been revised repeatedly in recent days and weeks to accommodate various requests, city planner Jessica Lavendier said last week at a council committee meeting.

The council committee handling the heart of the rezoning request  –  a proposed change in the city’s comprehensive development plan that is critical to the project  –  voted to send the matter to the full council without any recommendation regarding approval or denial.

The effort to tear down an aged apartment complex and build the proposed residential/retail project on that site is being led by Jeff Fuqua, a developer who served as president of Florida-based Sembler Co. during its teardown/rebuild of a half-dozen aged retail centers around the region before the recession. Fuqua left Sembler earlier this year, after company founder Mel Sembler stepped down from daily affairs and installed a new leadership team.

Jeff Fuqua

Jeff Fuqua

In Buckhead, Fuqua proposes to build a big box retailer, believed to be Walmart, spaces for several smaller retailers, and an apartment component that would provide somewhere in the range of 250 apartments that would measure less than 1,000 square feet each. There also would be a park the developer would pay to build, including a segment of the planned Buckhead Trail that will link with the Atlanta BeltLine.

This project description is similar to Sembler’s project near Little Five Points, which brought a retail/residential project to an older intown community. The parking lot typically is packed these days at Edgewood Retail District, on Moreland Avenue, less than a quarter-mile from a MARTA rail station.

The roots of the debate over the Lindbergh site reach to 2001. That’s the year the city council voted to protect the future of the neighborhood around the Lindbergh bus and rail station. The triggering event was MARTA’s efforts to develop its land around the station as part of MARTA’s program to create new sources of income. In this case, the income source was ground leases to commercial and residential developments.

The city devised a master plan for the Lindbergh special public interest district (SPI-15) that was inserted into the city’s code of ordinances. As popularly contemplated, the master plan was supposed to foster the creation of a pleasant community where pedestrians could walk from home to a desk in a new office building of modest height, and also be able to stroll to neighborhood-oriented shops and restaurants.

Lindbergh project

This is the site plan of a proposed retail/residential center in Buckhead. Credit: Fuqua Development, David Pendered

Residents fear they are seeing that plan being tossed out the window at the first whiff of development to come along after the recession.

About a dozen Buckhead residents addressed the Community Development Committee during its meeting last week. No one spoke in favor of the project.

“We oppose this not because we oppose development or oppose Walmart; it just has to comply with the law,” said Andrea Bennett, who chairs the transportation committee of NPU-B, the neighborhood planning unit for the area.

“We support development of this parcel; it’s old and needs to be done,” Bennett said. “But what we oppose is poor development, frankly. We support development that goes along with the law. Here was have a law that tells us what we can do: SPI-15.”

The Community Development Committee voted 4-2 to send the proposed amendment to the city’s long-range plan forward to the council with no recommendation. The nay votes were made by councilmenbers Kwanza Hall and Alex Wan. The yea votes were made by councilmembers Howard Shook, Sheperd, Cleta Winslow, and Ivory Lee Young, Jr.

The council also is slated to vote on a related proposal to rezone the property. That vote can be made only if the city’s long-range plan is amended, Lemuel Ward, a city attorney, told the council’s Zoning Committee last week.


David Pendered

David Pendered, Managing Editor, is an Atlanta journalist with more than 30 years experience reporting on the region’s urban affairs, from Atlanta City Hall to the state Capitol. Since 2008, he has written for print and digital publications, and advised on media and governmental affairs. Previously, he spent more than 26 years with The Atlanta Journal-Constitution and won awards for his coverage of schools and urban development. David graduated from North Carolina State University and was a Western Knight Center Fellow.



  1. Henry Batten September 16, 2012 9:02 pm

    If this plan goes forward it will nullify the entire planning process COA put into place creating SPI. There will be no other citizen who will be willing to put their time and efforts into a planning process knowing full-well that Council will override them. This is not about Walmart, it’s about good urban planning and citizen involvement.
    A seven-acre parking lot is not transit-oriented (that’s suburban), there is no one willing to step forward to build the residential component, and the park land will be up to the city to develop. The big box development is all Fuqua has at this point.
    If Councilperson Shepherd feels so strongly about this, let her offer Mr. Fuqua some free land in her district. Just wait until Mr. Fuqua comes back to Council asking for a multi-year tax break like he did with DeKalb County and the Brookhaven Town Center project. This man is a smarm-bag of the first order and should be viewed with high suspicion.
    The community does not want this particular development because we think the city can do better than this. Someone is being swayed by money and it stinks.Report

    1. ScottNAtlanta September 22, 2012 6:32 pm

       @Henry Batten I totally agree.  What I dont understand though, is what small retailers are going to rent there.  The existing space in the Best Buy/Target/Home Depot isnt even full.  It would be reasonable to think that if all the smaller retail there isnt full that there wont be much need for small retail space in any new development.  Traffic is already a nightmare on Lindbergh and this would make it much worse.  7 acres of parking is not transit oriented.  Looks like Fuqua is trying to make a quick buck and couldn’t care less the consequencesReport

  2. JEC September 17, 2012 12:50 am

    600 retail jobs are 600 low-paying jobs, and minimal-opportunity jobs, and they are only as permanent as the retail establishments that provide them.  If it’s a no-brainer in every other neighborhood in the city, then the rest of the city isn’t thinking very deeply on the issue of economic growth.  Our state and city’s economic development policies don’t do enough to ask what type of jobs they are recruiting, how stable they are, whether they provide job advancement possibilities, and whether they provide a decent salary and benefits.  There may be plenty of reasons to move forward with this project (I don’t know the details as well as others), but “economic development” should not be one of them.  This is least-common denominator economic development, and the city can do better.     Report

  3. ScubaDiva September 17, 2012 10:44 am

    @richsullivan can you imagine the colorful people of Buckhead Walmart at 2am on a Sat night? Wonder if they’ll sell live bait?Report

  4. JJ Hutchison September 18, 2012 9:44 am

    A Walmart is unneeded and, by most residents in Buckhead, an unwelcome big box.Report

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