It was partly about style

Throughout history, some of the world’s most enduring companies have been the result of business partnerships.  Sometimes, the partnership brings renown to all of the partners, Procter and Gamble, Hewlett-Packard and Ben and Jerry come to mind.

But not every partnership can be Rodgers and Hammerstein and, as they say, ‘Fair’ does not always mean ‘Equal’. People bring different skills to a partnership and often with surprising results.

Take the case of Frank Robinson, a bookkeeper in the late 1800s who was a partner in an upstart Atlanta firm. Before electronics became a ubiquitous in all of life, one of the hallmarks of a good bookkeeper was penmanship. There was actually a style of handwriting, the Spencerian Script, that became synonymous with business and with bookkeepers.

It was, in part, bookkeeper Frank Robinson’s penmanship that helped him sell an idea to his business partners, an idea that became the subject of this week’s Stories of Atlanta.

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”

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