It’s an origin story

The occasion was a somber one. A group of friends had gathered in an Atlanta bar to toast the memory of one of their comrades who had tragically died earlier that same day. As the drinks flowed, a plan was hatched to memorialize their friend by having an Atlanta street named after him. Despite the fact that the city didn’t think their comrade was exactly street name worthy, the friends persisted and ultimately succeeded beyond anything they could have imagined. As you’ll see in this week’s Stories of Atlanta.

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”

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