Marketing in the 1800s

How many times every day do you have your picture taken? By some estimates, which include security cameras, it’s about 75 times. That’s a lot of pictures and it’s one of those 21st century statistics that wouldn’t even translate to Atlantans in the 1800s. Back in the day, having one’s image captured was a rare experience, so rare, that one enterprising Atlanta photographer coined an advertising slogan to encourage people to bring their business to him. The slogan was very effective at creating a sense of urgency, as you will see in this week’s Stories of Atlanta.

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”

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