Metro Atlanta Chamber drops ‘of Commerce’ from its name as part of branding effort

It’s official.

The Metro Atlanta Chamber of Commerce will now just become the Metro Atlanta Chamber.

“The ‘of Commerce’ is gone,” said Sam Williams, president of the Metro Atlanta Chamber, after his board meeting today. “The board decided that there are a lot of things we do that are not done by traditional chambers of commerce. We work on public policy, advocacy and think tank issues.”

The name change was part of a branding effort that has been underway at the chamber for the past several months.

The group also passed a new slogan: “Bringing the best together to help Atlanta thrive” to reflect their new focus.

Board members also received a small laminated card that outlined a series of talking points about the organization:

— We mobilize and connect the business community to drive economic development and public policies that promote sustainable growth;

— Our board draws from Atalnta’s top business leaders. We have a proftessional staff of 90 and serve 4,000 member companies who employ nearly 1 million workers;

— We create value in return for our members’ time and investment by producing results on each issue we choose to tackle;

— In economic development, our project managers attract the best companies and jobs. In the last 10 years, we have recuited 450 companies creating 40,000 new jobs — and helped drive $1.6 billion in econonmic impact through sports;

— In public policy, we tackle crisis issues and critical quality-of-life challenges such as transportation, water and education. Examples of our work include stabilizing Grady Memorial Hospital and creating the Get Georgia Moving Coalition;

— For members, we offer 150 plus events and activities each year to help them connect and make business contacts.

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.

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