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Metro Atlanta ranks 4th for charitable giving, Clayton County’s interesting position revealed in new study

Woodruff Arts Center

Metro Atlanta ranks fourth nationally in charitable giving, in part because the region is well endowed with organizations, such as the Woodruff Arts Center, that donors want to support, a financial advisor said. Credit: woodruffcenter.org

By David Pendered

A new report that shows metro Atlanta ranks fourth in the country in terms of charitable giving provides an interesting insight into Clayton County.

Woodruff Arts Center

Metro Atlanta ranks fourth nationally in charitable giving, in part because the region is well endowed with organizations, such as the Woodruff Arts Center, that donors want to support, a financial advisor said. Credit: woodruffcenter.org

Clayton County leads the five-county metro area in the proportion of median adjusted gross income donated to charities, according to a report released by U.S. Trust, Bank of America Private Wealth Management.

The giving ratio in Clayton County was 6.97 percent – the highest rate in the region – even though the median adjusted gross income in Clayton was the lowest of the five core counties (Clayton, Cobb, DeKalb, Fulton, and Gwinnett counties).

Even at that rate, Clayton’s total contributions were lowest, by far, of the five counties. That’s because incomes in Clayton are significantly lower than those in the rest of the metro area.

For example, DeKalb County led the region in total contributions, though the giving rate was 40 percent lower than the rate in Clayton. DeKalb’s median adjusted gross income is $22,364 higher than that in Clayton County, according to the report.

Still, Clayton’s giving rate says something about Clayton residents.

Just what it says isn’t evident in the data now available.

“That’s a great question,” said Adam Coker, managing director and market investment executive at the bank’s Atlanta office.

Coker said the data doesn’t provide enough detail to reach conclusions about giving rates based on income.

Charitable contributions, metro Atlanta

Clayton County leads the region in the rate of charitable giving, while DeKalb County contributes that largest amount. Credit: U.S. Trust, Bank of America Private Wealth Management

“Clearly, the wealthiest Americans give a very significant percentage, and certainly a very significant dollar amount, to charitable beneficiaries,” Coker said. “It may just be anecdotal here that Clayton, being one of the lower median incomes, has the highest giving level. I don’t know that we can extend that to make a blanket statement across the metro area or country.

“We’d have to see what some of the data that feeds into this really looks like and see how that breaks down,” Coker said. “Is it Clayton State University [receiving the gifts]? Is it religious organizations? Is it small non-profits?”

Incidentally, Clayton residents voted in 2014 to raise the county’s sales tax by 1 percent in order to bring transit service into the county, in the form MARTA buses immediately and, eventually, trains.

The bank tracks the data to inform financial strategies it provides to clients, Coker said. This is the reason the bank hasn’t sliced and diced the figures for metro Atlanta. A micro level of regional data isn’t required to develop a financial strategy for clients. The data does enable Coker to place metro Atlanta in the context of the national trends of charitable giving.

“At first blush, Atlantans, as a whole, are charitably inclined,” Coker said. “Atlanta compares favorably to the national profile.”

This stems from the wide array of top quality organizations that individuals want to support, Coker said. The region’s colleges and universities are attractive beneficiaries, as are organizations including the Woodruff Arts Center and Community Foundation for Greater Atlanta.

“We’re in a place where it’s easy to give,” Coker said.

Charitable giving, top 10 cities

Atlanta ranks fourth nationally in charitable giving, a practice that is lead by regions in the south. Credit: philanthropy.com

Ranked fourth, Atlanta trails No. 1 Salt Lake City; No. 2 Memphis; and No. 3 Birmingham.

In terms of an increase in the giving rate since 2006, which was the start of the Great Recession, Atlanta ranks third on the Top Ten list – trailing Jacksonville in a Memphis in this category.

“Another thing to point out is that as the economy has improved, consumers are feeling more and more confident,” Coker said. “A more confident consumer, in general, is going to lead to higher charitable giving levels.”

Congress took a step in December that should improve the climate for charitable giving, Coker said. The compromise federal budget provides a permanent provision that allows for mandatory distributions from Individual Retirement Accounts to be donated straight from the account to a charity. The step eliminates tax consequences for the donor.

“It means that individuals can make those charitable contributions earlier in the year, rather than waiting to the end of the year,” Coker said. “Congress would make a ruling for the current tax year, but we had to wait until they ruled in December to know if people could make a gift from the IRA. That nice to have settled on a more permanent basis, although Congress still can change it in the future.”

The U.S. Trust Study of High Net Worth Philanthropy is produced by the bank in partnership with the Lilly Family School of Philanthropy at Indiana University.

Results are based, in part, on the latest data from The Chronicle of Philanthropy Giving study, in 2012.

Coker said the bank’s clients have high wealth, of $3 million and up. The amounts are typically high enough to survive the individuals. Thus, the need for financial planning.

“They think a lot about it for their children and charitable giving,” Coker said. “We advise clients all the time on the best way to accomplish their strategies – charitable advisor funds, private foundation, a multitude of different things to take advantage of the tax laws to make giving as successful as it can be.”


David Pendered

David Pendered, Managing Editor, is an Atlanta journalist with more than 30 years experience reporting on the region’s urban affairs, from Atlanta City Hall to the state Capitol. Since 2008, he has written for print and digital publications, and advised on media and governmental affairs. Previously, he spent more than 26 years with The Atlanta Journal-Constitution and won awards for his coverage of schools and urban development. David graduated from North Carolina State University and was a Western Knight Center Fellow.


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  1. Dowager January 5, 2016 10:16 am

    At the risk of being cynical, I’d say that charitable giving here is greater than in the Northeast or California because of the political point of view that charity should be on an individual basis rather than dispensed by the state in the form of benefits.Report

  2. Joseph Uncle Joe Hudson January 5, 2016 10:29 am

    As far a Clayton County giving is concerned the fact that the dominate resident is African American is exemplified by the statistical fact that African Americans give 25% more of their discretionary income to philanthropy that other ethnic groups.  Its a cultural thing!.Report


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