She never worked a day in her life

It seemed appropriate, at this juncture, to revisit one of our earlier stories. It helps to remember from time to time that anyone can make a difference. One of the more interesting aspects of looking into the history of the City of Atlanta is discovering how certain Atlanta institutions came to be. Over the past year we’ve posed a few questions about that very subject.

Why is a major Atlanta thoroughfare named after a 16th century conquistador who never came near Atlanta? How did Mary Mac’s get its start and why is it called a Tea Room? How did Underground Atlanta become a thing? And just what did Asa Candler see in Coca Cola that prompted him to invest?

There are many Atlanta success stories and, often, a common denominator is the subject of passion. It comes down to somebody caring enough not to give up. Passion, as it turns out, is a great motivator. You’ve, no doubt, heard that if you pursue something for a living that you are passionate about, you will never work a day in your life.

But beyond that, pursue something for which you have a passion and you might end up, like the subject of this week’s Stories of Atlanta, creating an Atlanta institution of lasting value that is one-of-a-kind in America.

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”

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