It’s often how things get done

In almost every significant step forward, there are the people who get the credit and then there are the people who actually did the work. Sometimes they are the same people and sometimes not.

It was Coca-Cola Chairman Robert W. Woodruff who supposedly said, “There is no limit to what a man can do or how far he can go if he doesn’t mind who gets the credit.” Bearing in mind that gender neutral observations were not uppermost in the minds of people during Woodruff’s day, it is probably true that if one is concerned more with results and less with accolades, good things will likely happen.

Our subject of this week’s Stories of Atlanta was not exactly a man who went through life unnoticed. He was educated, passionate and influential. He was one of those people who made a difference in his community and, indeed, to the entire city. But he was also a man who understood that sometimes it’s better to get the desired result, even if it means that not everyone will recognize your contribution.

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”

1 reply
  1. Lance Russell says:

    I would like to recognize the work of Wally Gobetz, the photographer for the thumbnail of this week’s story. You can see his image here:  https://www.flickr.com/photos/wallyg/9056117819Report

    Reply

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