The Value of Industry Partnerships
Every month a few members of the Client Relationship Management team from Southeast Mortgage pack up their professional photography equipment and head to Alpharetta where they host a social for Realtors and take new headshot portraits of anyone who wants one. The events have been very well received, as the Realtors and real estate agents enjoy socializing over hors d’oeuvres and updating their professional photographs.
This is just one of the many events we are involved in with our partners in the real estate industry, which include the Atlanta Chapter of the Women’s Council of Realtors (WCR), the Atlanta Board of Realtors and the Northeast Atlanta Metro Association of Realtors (NAMAR). Some of our team members are certified instructors through the Georgia Association of Realtors (GAR) and provide Continuing Education courses and sponsor lunches for Realtor associations and individual real estate offices.
At Southeast Mortgage we always strive to be good stewards of our industry. And these days we feel an increased sense of responsibility because there are so few mortgage providers left. In the past five years we have seen lender after lender and broker after broker go out of business for one reason or another.
At the height of our industry, there were more than 3,500 mortgage brokers and lenders in Georgia. Now there are less than 750. That’s a decrease of about 80 percent. Because of this significant decrease in the number of companies available to provide mortgages, we feel an even greater sense of duty to partner with Realtors and real estate agents to provide the service that our mutual clients deserve.
One benefit of our sponsorships and partnerships with industry-related organizations is that we can continue to create a recognizable brand and let Realtors and real estate agents know that despite the continuous changes and widely publicized issues affecting our industry, Southeast Mortgage still consistently closes loans in eight days. We want our partners to know that we will maintain our level of service, despite our increasing volume of mortgage applications. We will continue to close loans within the term set in the contract.
—J.D. Crowe is Senior Vice President of Southeast Mortgage.