Reopening metro Atlanta’s economy safely: Google offers data to inform decisions
By David Pendered
Google has made public a treasure trove of never-before-seen proprietary data that could help decision makers reopen the economy safely in metro Atlanta. Google’s report shows changes in categories of places people visit – whether they’re going to work, buy groceries or walk the dog, and so forth.
“We at ARC have never had the data before, especially in a real time environment,” said John Orr, who manages the Transportation and Mobility Group at the Atlanta Regional Commission.
Google’s data can inform a more nuanced reading of the transit ridership and roadway trips that are compiled by MARTA and Georgia’s Department of Transportation. Both entities closely monitor changes in usage that have occurred since the implementation of policies intended to flatten the transmission of the virus that causes COVID-19.
For example, MARTA’s reports show declines of 70 percent to 80 percent in rail ridership, and of 45 percent in bus ridership. GDOT’s tracking shows the disappearance of traffic congestion on interstate highways, and an even greater decline in usage of state routes in the region, such as Piedmont and Peachtree roads. Google’s data can add to these reports by showing the destinations of folks who evidently fell off the grids monitored by MARTA and GDOT.
One risk is the potential overload of information available to decision makers. At some point, they have to make decisions based on their best evaluation of the information they can digest. Data can show conditions at a given point it time; data cannot predict an outcome with a high degree of accuracy.
Google observes that its information on where individuals travel could inform a myriad of decisions on a range of questions: What hours are optimal for businesses to reopen; what hours will delivery services encounter the least traffic congestion; what bus and train routes are heavily used, and thus in need of additional vehicles to allow for social distancing.
These macro decisions come with a host of micro decisions: How to manage the arrival time of employees if temperature-testing is enacted; can bathroom usage be managed through work-at-home policies; should employees be given time to run personal errands during the workday, to lessen crowds at grocery stores after the traditional workday.
Google released data on 171 countries and regions. As Google observes:
- “Ultimately, understanding not only whether people are traveling, but also trends in destinations, can help officials design guidance to protect public health and essential needs of communities.”
The company made similar information public in the aftermath of Hurricane Katrina. Areas that had been inundated in 2005 were shown on Google Maps and Google Earth, which a report by forbes.com credited with helping with rescue and relief efforts.
Information provided in Google’s COVID-19 Community Mobility Report is part of the data gathered for Google Maps. The mapping platform intends to aid in navigation, checking traffic and transit, and finding destinations such as restaurants.
The comparisons are derived by measuring the destinations visited from the pre-virus period with destinations in more recent days. These comparisons show how individuals have responded to stay-at-home policies. The same privacy protocols apply to both data sets, according to Google: No individual information is released and users must first agree to have their locations monitored.
Here are few examples of destinations Google observed in the five-county core of metro Atlanta:
- Clayton – Retail and recreation, down 5 percent; grocery and pharmacy, up 21 percent; workplace, down 24 percent; transit stations, down 78 percent; parks, up 20 percent.
- Cobb – Retail and recreation, down 29 percent; grocery and pharmacy, up 7 percent; workplace, down 25 percent; transit stations, down 29 percent; parks, down 3 percent;
- DeKalb – Retail and recreation, down 26 percent; grocery and pharmacy, up 8 percent; workplace, down 28 percent; transit stations, down 27 percent; parks, up 47 percent;
- Fulton – Retail and recreation, down 38 percent; grocery and pharmacy, down 1 percent; workplace, down 31 percent; transit stations, down 40 percent; parks, down 16 percent;
- Gwinnett – Retail and recreation, down 25 percent; grocery and pharmacy, up 9 percent; workplace, down 24 percent; transit stations, down 6 percent; parks, up 67 percent.
Orr presented the data from Google during an ARC webinar on May 5, How COVID-19 has Affected Transportation in Metro Atlanta. Orr was joined by Heather Alhadeff, MARTA’s assistant GM for planning, and Mark Demidovich, GDOT’s assistant state traffic engineer. ARC’s Melissa Roberts moderated the discussion. ARC has posted its webinars and COVID-19 resources on this page of its website.