SunTrust Park includes entertainment center to help fans control their finances
By David Pendered
Almost overlooked in the opening day reports from SunTrust Park is an interactive entertainment center that’s intended to help visitors improve their control of their money.
The onUp Experience is part of SunTrust’s onUp consumer education program that SunTrust says has reached almost 1.5 million individuals. SunTrust CEO Bill Rogers said in a statement that the center shows SunTrust is doing, “more than putting our name on a ballpark.”
“SunTrust Park will help us advance our purpose of Lighting the Way to Financial Well-Being by engaging directly with people where they live, work and play – and reach millions of baseball fans nationally,” Rogers said. “SunTrust Park and the surrounding Battery Atlanta will be a year-round, community gathering place for years to come.”
SunTrust launched its onUp program with a TV ad presented during the 2016 Super Bowl. The name is an abbreviation for Onward and Upward.
The program provides simple steps intended to help individuals establish greater control over their finances. For instance, the program suggests that folks skip their daily cup of designer coffee. The $5 they save could be applied to a bill, spent elsewhere or donated to charity.
Visitors to The onUp Experience receive a personalized baseball card that provides access to activities and games. It’s located on the main pedestrian walkway to the ballpark’s entrance. The address is 800 Battery Ave., SE, Suite 110.
According to a statement, activities include:
- “A Braves Superfan Quiz, with a chance to win great prizes.
- “The ability to “Jump onUp” in front of SunTrust Park and share pictures on social media.
- “A chance to sit in front of microphones in the 680 The Fan Studio Booth, or watch live pre- and post-game commentary from 680 The Fan in The onUp Experience every game day.
- “Hit the ball out of SunTrust Park in an interactive batting skills game.
- Sweepstakes competitions throughout the year to help visitors experience the feeling of financial confidence.”
SunTrust also is providing direct financial aid in Atlanta to further its goals of helping people manage their money.
On April 4, the SunTrust Foundation announced a $350,000 grant to Clearpoint’s Hispanic Center for Financial Excellence program in Atlanta, according to a statement. The program is designed to help low- to moderate-income families become financially stable through free financial education, advice and tools.
The grant is expected to enable the HCFE to reach an additional 3,000 clients. The HCFE program was formed in Atlanta in 2012 by Clearpoint Credit Counseling Solutions, which is a division of Money Management International. A second office was opened in 2014 in Miami.
“The HCFE is a valuable program that directly aligns with SunTrust Bank’s purpose of Lighting the Way to Financial Well-Being,” David Fuller, the SunTrust Foundation’s president said in a statement. “This grant was strategically allocated to help all individuals achieve the feeling of confidence that comes when one is financially capable.”
The HCFE programs include advisors working with clients to identify current financial situations and create personalized action plans. Another program is for advisors to teach classes that address the needs of the Hispanic community at different stages in life.