Survival in a fast paced world

Atlanta’s business history is filled with the records of companies that did not stand the test of time. Evidence of that fact is all around but, to put a positive spin on things, where would all of the hip offices, trendy loft condos and tech startups turn for space if Atlanta’s large warehouses and manufacturing operations didn’t go out of business from time to time?

It is not news to anyone that the challenge of keeping a business going is a formidable one and, just like everything else in life, a business must adapt and evolve with changing mores and fluctuating market conditions if it doesn’t want to end up as the next live, work, play community for millennials.

But sometime, try as one might, the world just changes too fast. And while the workers and the products they make are as good as they have ever been, the marketplace is just not interested. Such was the case for the subject of this week’s Stories of Atlanta.

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”

1 reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

What are your thoughts?