Ted Turner's family and friends gather in Atlanta to fight malaria

By Saba Long

The annual World Mosquito Day, a global recognition of the fight to end malaria, was marked with a special event on Aug. 20. Faith leaders, elected officials, businessmen and a NBA All-Star athlete recently gathered in Atlanta to raise awareness of the fight to end malaria.

According to the Centers for Disease Control, more than three billion – three times the population of China – people are at risk of being bitten by a malaria-carrying parasite.

The fight to end malaria has deep roots in Georgia thanks to Ted Turner’s $1 billion pledge to create the U.N. Foundation. Working with the United Nations, the foundation has launched a number of health-related campaigns and initiatives, including “Nothing But Nets,” an effort to reduce and eliminate the 500,000 preventable, malaria-related deaths occurring annually.

Every 60 seconds a child dies from malaria. Before the global push to eradicate malaria was launched, the pace was double-time – every 30 seconds.

One malaria-preventing mosquito net costs a mere $10.

Nothing But Nets

Georgia leaders gather on World Mosquito day to celebrate the fight to end malaria. Left to right: Bishop Michael Watson, United Methodist Church’s North Georgia Conference; Congressman Doug Collins (GA-9); Rutherford Seydel, Attorney, Officer with the United Nations Foundation and Co-owner of the Atlanta Hawks; John Rutherford Seydel III, Trustee Elect for the Tuner Foundation; and, Dr. Peter McElroy, Centers for Disease Control and Prevention and President’s Malaria Initiative

Partners include the United Methodist Church (and its North Georgia Conference) and the National Basketball Association. Nationally, the Church has launched “Imagine No Malaria.”

Locally, churches have raised nearly $700,000; across the globe they’ve raised more than $66 million to eliminate malaria.

Turner’s fight to end malaria extends to his son-in-law Rutherford Seydel and grandson of the same name. The elder Seydel co-owns the Atlanta Hawks and is active in using the NBA and other non-traditional allies to address such issues.

Taking a cue from the family’s push to elevate the fight to end malaria, the younger Seydel called on Hawks three-pointer phenom Kyle Korver to donate a crisp Hamilton to “Nothing But Nets” for each “nothing but net” from downtown.

NBA Champ Stephen Curry, a friend of the Nothing But Nets’ executive director Chris Helfrich, did so during the 2015 season.

NBA Global Ambassador and former Atlanta Hawks All-Star Dikembe Mutombo has traveled extensively to help stop malaria and has contracted it twice.

Currently, the Nyarugusu Refugee Camp in Tanzania is need of 20,000 nets. A mass influx of Burundi refugees has doubled the size of the camp, already over capacity from Congolese refugees. The camp suffered a deadly cholera outbreak during the summer.

According to the United Nation’s 2015 Millennium Development Goals report, more than six million malaria deaths have been averted in the past 15 years. In just a decade, more than 900 million nets have been delivered to countries in sub-Saharan Africa.

Saba Long is a communications and political professional who lives in downtown Atlanta. She serves as the senior council aide and communications liaison for Post 2 At-Large Atlanta City Councilman Aaron Watson. Most recently, Saba was the press secretary for MAVEN and Untie Atlanta -- the Metro Chamber’s education and advocacy campaigns in supportive of the Atlanta Regional Transportation Referendum. She has consulted with H.E.G. an analytics and evaluation firm where she lent strategic marketing and social media expertise to numerous political campaigns, including that of Fulton County Chairman John Eaves and the 2010 Clayton County transportation referendum. In 2009, Saba served as the deputy campaign manager for the campaign of City Council President Ceasar Mitchell. Previously, Saba was a Junior Account Executive at iFusion Marketing, where she lent fractional marketing strategy to various ATDC technology startups operating out of the Georgia Tech incubator, ATDC. For the past two years, Saba has presented on online marketing and politics to the incoming fellows of the Atlanta chapter of the New Leaders Council.

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