The value of a penny

Joe Jacobs is a name familiar to most aficionados of the City of Atlanta. He is known because he was the owner of the pharmacy that sold the very first glass of Coca-Cola, ever…anywhere. His store was located at 5-Points. There is a plaque commemorating Jacobs’ role in the history of our hometown beverage, a role that is remembered almost romantically. Chances are, however, if you could ask them, his competitors would not wax so fondly of Joe Jacobs. They would remember him as a tough competitor who upset the applecart for everyone in Atlanta. We’ll clean up the mess in this week’s Stories of Atlanta.

Lance Russell is an Atlanta-based filmmaker and media communicator who, for over three decades, has been entrusted by clients to tell their stories. A seasoned producer with an innate ability to cut to the heart of the matter, Lance’s instincts are tailor-made for today’s “media bite” culture. Brief, poignant and always entertaining, Lance’s current passion is bringing Atlanta’s colorful and inspiring past to life with his “rest of the story” style video series, Stories of Atlanta. “History’s best communicators,” says Lance, “have always been storytellers. It’s in our DNA. ‘Once upon a time’ is how we got to where we are now.”

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