Veronica Biggins inducted into Atlanta Business League’s Women Hall of Fame

By Maria Saporta

One of Atlanta’s grand dames — Veronica Biggins — was inducted Tuesday morning into the Atlanta Business League’s Women of Vision Hall of Fame.

The Women of Vision breakfast honored 100 African-American women from Atlanta, but it Biggins who received the top award for her decades of involvement in local business community.

Biggins described her career as having had three different chapters.

She worked for C&S Bank (which later became NationsBank and Bank of America). Then she joined President Bill Clinton’s administration as head of White House personnel. And her last chapter has been in the search consulting business. That began with Heidrick & Struggles, then Hodge Partners and now with Philadelphia-based Diversified Search.

Veronica Biggins

Interestingly enough, Diversified Search was started more than 35 years ago by Judith von Seldeneck, who is veteran search consultant who has worked with women executives for decades. It is the largest search firm in the country that was founded and is owned by a woman.

On June 1, Diversified Search acquired Hodge Partners — and Biggins became a managing director for the executive search firm, specializing on senior-level searches and board director placements. Now Diversified Search has offices in Atlanta, Chicago, Los Angeles, Miami, Minneapolis, New York and Washington D.C.

Last year, Biggins also was named as the first African-American to join Southwest Airlines’ board of directors. She had been on the AirTran Airways board for a number of years until it was acquired by Southwest.

At Tuesday’s breakfast, Biggins asked Ellen Torbert, vice president of diversity and inclusion for Dallas-based Southwest, to stand up and be recognized before the Atlanta crowd.

Biggins also mentioned two mentors — Geri Thomas and Xernona Clayton — women who have worked hard to lift other women throughout their careers.

Then Biggins shared a few life lessons with the ABL audience.

One: “Make sure that you in fact are helping someone else,” she said. “We should all be reaching back and helping (younger women) learn those hard lessons.”

Second: “We should always seek to empower ourselves,” Biggins said. “Each of us every day should be learning something new.”

Third: Biggins credited Spelman College President Beverly Daniel Tatum for her next point. “Average is over,” she said. Women should explore “what do we do that is unique because average is over.”

And fourth: “I firmly believe that life is not a dress rehearsal. We get one chance at this. Don’t ever look back and have regrets.”

Biggins finished her comments recalling that when word got out she would be inducted into the Hall of Fame, she received several emails asking her if she was about to retire.

“Hell no,” Biggins said. ”I don’t have time to retire.”

By the way, the chair of the breakfast was William Pickard, chairman and CEO of Global Automotive Alliance. During the breakfast, he said he had been so inspired by the many powerful women in the room that he was donating $10,000 to the Atlanta Business League.

He also recalled something that his grandmother used to say.

“If you want something said, talk to a black man. But if you want something done, talk to a black woman.”

Maria Saporta, Editor, is a longtime Atlanta business, civic and urban affairs journalist with a deep knowledge of our city, our region and state.  Since 2008, she has written a weekly column and news stories for the Atlanta Business Chronicle. Prior to that, she spent 27 years with The Atlanta Journal-Constitution, becoming its business columnist in 1991. Maria received her Master’s degree in urban studies from Georgia State and her Bachelor’s degree in journalism from Boston University. Maria was born in Atlanta to European parents and has two young adult children.

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