This Week in Thought Leadership

Home Mortgages, with Southeast Mortgage
If your residential real estate contract takes more than 30 days to close, something isn’t right. The majority of closes in Georgia now take 45-60 days. J.D. Crowe, senior vice president of Southeast Mortgage, on why there’s no excuse.

Design, with Perkins+Will
Readily available from the faucet, most of us don’t realize what a precious resource water is. Paula Vaughan of Perkins+Will on water conservation technology in a LEED certified building.

Health Care Practice, with VeinInnovations
Breakthroughs in medicine happen all the time, and it means more to learn for health care professionals. David Martin on the enjoyable challenge of constant learning.

Technology, with Zakas & Leonard
Dennis Zakas had the opportunity to catch up with Kyle Porter and Jon Birdsong of SalesLoft, one of the recent Technology Association of Georgia Top 10 winner for innovation.

Public Relations, with Schroder PR
Sarah Funderburk, account manager at Schroder PR, with a PR 101 lesson inspired by Mother’s Day. Life lessons from Mom really do apply to everything!

Regional Issues Forum, with the Metro Atlanta Chamber
Jeff DuFresne, CCIM, CPM, LEED AP, executive director of the Urban Land Institute – Atlanta District Council, which covers Georgia, Alabama and eastern Tennessee, continues the discussion on transportation improvements.


Last Week in Thought Leadership: May 8, 2012

Home Mortgages, with Southeast Mortgage
Mortgage loan originators (MLO) don’t play by the same rules at large banks and non-bank lenders, and Cal Haupt argues that this is hardly fair. Why the MLOs playing field should be level, and how it can benefit the industry and their customers.

Design, with Perkins+Will
Sustainability and efficiency in your building means thinking creatively. Paula Vaughn’s last video details a feature that saves a lot of energy- lighting. One way to save: borrow what’s already there, and bask in natural daylight.

Health Care Practice, with VeinInnovations
Drug shortages haven’t been in the news since February, but it’s still a major problem facing our nation’s ill. David Martin on some of the causes and some of the solutions to one of our nation’s most difficult issues.

Technology, with Zakas & Leonard
Dennis Zakas is back with another story of business innovation. When he and his partner realized their first start up had a flawed business model, they persevered by giving up (and starting over). Businesses are the fruits of hard labor and a willingness to fail before you succeed.

Public Relations, with Schroder PR
Mary-Nevaire Marsh, an Account Coordinator at Schroder PR, writes about grassroots activism on social media. Mark Zuckerberg, founder of Facebook, wanted to make a difference for those waiting for organs. His new organ donor life event feature has led to a surge in registered donors!

Regional Issues Forum, with the Metro Atlanta Chamber
The 2012 State of the Industry: Technology in Georgia Report done in partnership with the Metro Atlanta Chamber shows that innovation will lead us out of the recession. Larry Williams, Vice President of Technology Industry Development at the MAC reports the inspiring findings.


Previously in Thought Leadership: May 1, 2012

Home Mortgages, with Southeast Mortgage
Mortgage fraud is growing in Georgia. You could be fleeced unless you’re careful, and you make sure to watch out for warning signs. Cal Haupt with some important information to avoid becoming a victim of a scam.

Design, with Perkins+Will
Some estimates put energy costs at 30% of an operating budget for the average company. With energy costs on the rise, green tech is growing. Paula Vaughan, Co-Director of Sustainability at Perkins+Will, discusses creative, cost-efficient energy technology.

Health Care Practice, with VeinInnovations
Unnecessary emails, texts, and phone calls are a nuisance, and most of us filter them out. Too many unimportant EHR warning alerts are driving medical professionals crazy. David Martin on filters and the future of EHR alerts.

Public Relations, with Schroder PR
Chris Schroder interviews Caren West, who founded Caren West PR at only 26. Sarah Funderburk with a Trending piece on the Penn State trustee’s decision to hire Edelman PR and repair their damaged reputation.

Regional Issues Forum, with the Metro Atlanta Chamber
Larry Williams, Vice President of Technology Industry Development at the Metro Atlanta Chamber has great news. Atlanta is a global hub for more than air travel- we’re leaders in technology innovation.

Technology, with Zakas & Leonard
Dennis Zakas catches up with Margaret Martin, President and CEO of Merlin Mobility. Her company just won the Harvard Business School’s New Venture Competition for the Southeast!


Previously in Thought Leadership: April 24, 2012

Home Mortgages, with Southeast Mortgage
JD Crowe, Senior Vice President of SEM, on the importance of being a good steward in your industry and the importance of partnership. With a significant decrease in the number of mortgage lenders in Georgia, strong partnerships are more essential than ever.

Design, with Perkins+Will
Paula Vaughan, Co-Director Sustainability for Perkins+Will, showcases the P+W headquarters. It recently received LEED Platinum status with a perfect score of 95 – here’s what that takes, and why it’s a healthy step.

Health Care Practice, with VeinInnovations
Do you know what the fastest growing job in America is? David Martin on hiring medical coders at a health care practice; without a good coder, your business is sunk.

Public Relations, with Schroder PR
Chris Schroder profiles Sharon Goldmacher, President of communications 21. Her firm is celebrating 21 years in 2012. c21 landed an exciting client, the NCAA Final Four, but no, Ms. Goldmacher doesn’t have tickets!

Regional Issues Forum, with the Metro Atlanta Chamber
Larry Williams, Vice President of Technology Industry Development at the MAC reports the inspiring findings of the 2012 State of the Industry: Technology in Georgia Report.

Technology, with Zakas & Leonard
Losing isn’t everything, and it’s no reason to throw in the towel. Dennis Zakas on improving your business by learning through losing.


Previously in Thought Leadership: April 17, 2012

Home Mortgages, with Southeast Mortgage
Choosing a mortgage lender you trust can be the difference between life and (fictional) death. Cal Haupt with an incredible story of unintended consequences that illustrates why researching a reputable lender is worth the time.

Health Care Practice, with VeinInnovations
Medicine makes us healthy, but the waste it creates makes the environment sick. In honor of Earth Day, David Martin takes a look at the steps being taken to reduce the carbon footprint of hospitals and practices around the United States.

Regional Issues Forum, with the Metro Atlanta Chamber
The 2012 State of the Industry: Technology in Georgia Report done in partnership with the Metro Atlanta Chamber shows that innovation will lead us out of the recession. Larry Williams, Vice President of Technology Industry Development at the MAC reports the inspiring findings.

Technology, with Zakas & Leonard
When you start your own business, there will be challenges. But successful businessmen take the punches and adapt. Dennis Zakas on losing, and then pivoting to improve.

Public Relations, with Schroder PR
Chris profiles Carol Cookerly, whose PR firm will celebrate its twentieth anniversary this year. Her varied career history, from a a start as an on-air reporter for Carolina TV stations, a stint at a PR firm, and then selling computers at IBM, led her to create a dynamic PR firm.

Design, with Perkins+Will
Allen Post and Perkins+Will re-imagined the typical school trailer. Sprout Space incorporates the needs of students and teachers with an open, environmentally friendly design.


Previously in Thought Leadership: April 10, 2012

Home Mortgages, with Southeast Mortgage
The process of acquiring a mortgage has become more complicated, and the process can sometimes be frustrating. Cal Haupt is here with some practical and helpful tips to ease the process.

Technology, with Zakas & Leonard
As expected, President Obama signed the JOBS Act last week. Dennis Zakas details the features of the act and how it is designed to promote job creation.

Public Relations, with Schroder PR
Chris Schroder profiles Karin Koser, an Atlanta PR leader who left UGA grad school early for an incredible opportunity to showcase and promote the state of Georgia. Her smart move put her on the path to founding KPK & Co.

Health Care Practice, with VeinInnovations
The way you practice medicine is the most important thing for your patients, but you won’t stay open unless you treat the business side with just as much care. David Martin on treating business and medicine with equal weight.

Design, with Perkins+Will
If you’re tired of seeing your children sent to study in drab, aged trailers, Allen Post wants to introduce you to an alternative. Sprout Space is the innovative new design from Perkins+Will that revolutionizes learning in a makeshift classroom.

Regional Issues Forum, with the Metro Atlanta Chamber
Did you know that China is one of Georgia’s largest trade partners? Mayor Kasim Reed and members of the Metro Atlanta Chamber visited China a few weeks ago to promote healthy relationships and create new business for Georgia on the other side of the world.


Last Week in Thought Leadership: April 3, 2012

Public Relations, with Schroder PR
Former ABC Editor David Rubinger jumped to PR, then corporate and now has his own firm.
Design, with Perkins+Will
Green design is more than a trend; it can cause a huge positive impact in our lives. Allen Post on Sprout Space, the innovative green solution to replace the common schoolyard trailer.

Technology, with Zakas & Leonard
President Obama is expected to sign the JOBS Act on Thursday. Dennis Zakas explains what it is, and how it will affect early-stage technology companies and entrepreneurs.

Health Care Practice, with VeinInnovations
This week, David Martin writes about the side most patients don’t think about when they walk through your door- business. In order for a practice to run smoothly, the business and medical side are equally important.

Home Mortgages, with Southeast Mortgage
Most people look at buying a house with skepticism; Warren Buffett sees an opportunity. Cal Haupt discusses the master investor’s advice.

 

Regional Issues Forum, with the Metro Atlanta Chamber
Mayor Kasim Reed and members of the Metro Atlanta Chamber visited China last week. China is Georgia’s largest trade partner. Read on to see how trips like these benefit our state.


Previously in Thought Leadership: March 27, 2012

Design, with Perkins+Will
Allen Post continues his essays on Sprout Space, the modern answer to the common trailer in the schoolyard. This week, why green design makes a big positive difference in the lives of students.

Home Mortgages, with Southeast Mortgage
When a really smart investor has an investment idea, we should all take notice. Warren Buffett says buying a house is a good move in the current market. Here’s why Cal Haupt of Southeast Mortgage agrees!

Health Care Practice, with VeinInnovations
We may emphasize multitasking skills on our resumes, but it can be dangerous in the wrong environment. As smartphones and other devices infiltrate hospitals and practices, we need to focus on avoiding “distracted doctoring”.

Technology, with Zakas & Leonard
TAG announces the Top 10 Innovative Technology Companies in Georgia!! See who made the cut and making a difference in Georgia’s tech scene before the March 28 presentation at the Cobb Energy Center.

Public Relations, with Schroder PR
Sarah Funderburk tackles media relations, and provides us with a lesson about mastering the art with five simple tips.

 

Regional Issues Forum, with the Metro Atlanta Chamber
Metro Atlanta Chamber leaders and Mayor Kasim Reed are in China this week! China is Georgia’s largest trade partner; read on to see all the ways Georgia companies can benefit from trips like these.


Last Week in Thought Leadership: March 20, 2012

Design, with Perkins+Will
Allen Post and Perkins+Will re-imagined the typical school trailer. Sprout Space incorporates the needs of students and teachers with an open, environmentally friendly design.

Home Mortgages, with Southeast Mortgage
Warren Buffett has spoken: one of the smartest investors in America says buying a single-family home is good idea right now. Cal Haupt on encouraging news for the housing market.

Health Care Practice, with VeinInnovations
In our super connected world, people are always close to their smartphones. A whole host of apps have appeared to help you keep your health on track- between calls and texts.

Technology, with Zakas & Leonard
TAG is back with another competition: Business Launch. Dennis Zakas on how ecommerce entrepreneurs get their ducks in a row and what it takes to increase visibility and prestige through a contest.

Public Relations, with Schroder PR
Sarah Funderburk on the perils and pitfalls hidden in the fine print of Pinterest. Is the popular site something you should forgo using? Chris Schroder is off this week.

Regional Issues Forum, with the Metro Atlanta Chamber
July 31, and the vote that could change Atlanta traffic forever, is fast approaching. Here’s why the DeKalb county chamber feels that the passage of TSPLOST is crucial to creating a better Atlanta for everyone.


Previously in Thought Leadership: March 12, 2012

Design, with Perkins+Will
If you live near a rapidly expanding school, you’re familiar with the side effect: a cluster of trailers. Though meant as a temporary fix, many languish in the schoolyard for years. Most are drab and poorly lit, but Allen Post and P+W are determined to change the status quo.

Home Mortgages, with Southeast Mortgage
Cal Haupt likes to see things for himself. Riding his motorcycle around Georgia, he looks for economic indicators. This week, Cal shares his thoughts on the economic downturn, interest rates, and what it means for homebuyers.

Health Care Practice, with VeinInnovations
How do medical professionals spell stress? M-a-l-p-r-a-c-t-i-c-e. David Martin on a clause in malpractice insurance that could mean losing control of how you fight lawsuits filed against you.

Technology, with Zakas & Leonard
The Technology Association of Georgia just announced the 2012 Top 40 Innovative Technology Companies … envelope please!”

 

Public Relations, with Schroder PR Chris Schroder profiles Bari Love, who for three decades worked on the agency side of PR. Today, she’s using her talents to support Atlanta at the Metro Atlanta Chamber. Mary-Nevaire Marsh writes about the incredible power of social media and how grassroots campaigns have gone virtual.

Regional Issues Forum, with the Metro Atlanta Chamber
The DeKalb Chamber of Commerce endorses the Transportation Investment Act. Leonardo McClarty, President of the DeKalb Chamber writes about why passing the TIA will encourage future economic growth.


Previously in Thought Leadership: March 6, 2012

Design, with Perkins+Will
Allen Post of Perkins+Will discusses fostering a “Culture of Innovation”. How encouraging employees to share innovative ideas grows and sustains a business.

Home Mortgages, with Southeast Mortgage
Cal Haupt takes a look at the housing market, and reports on some very promising signs. Read why he believes the comeback has begun.

 

Health Care Practice, with VeinInnovations
David Martin explores another aspect of the rapidly changing world of medicine. What rating sites mean for doctors and patients.

 

Public Relations, with Schroder PR
Chris Schroder profiles Melissa Libby, a PR icon who’s been getting the word out about great Atlanta restaurants for almost 20 years. Facebook rolled out Timeline for brands last week; Sarah Funderburk writes about the opportunities it presents for companies.

Technology, with Zakas & Leonard
Dennis Zakas is both lawyer and inventor, but when he filed his utility patent he hired an experienced patent lawyer. The ins and outs of patenting an invention are far more complex than most people realize.

Regional Issues Forum, with the Metro Atlanta Chamber
Leonardo McClarty, President of the DeKalb Chamber of Commerce, takes a stand on the Transportation Investment Act. Read here why he and the DeKalb Chamber feel that its passage is critical for future economic prosperity.


Previously in Thought Leadership: February 28, 2012

Design, with Perkins+Will
What message does your office communicate to your employees and clients? Joyce Fownes on Perkins+Will’s mission to create spaces that reflect individual cultures.

Home Mortgages, with Southeast Mortgage
The mortgage industry is going through some quiet changes, shifting away from industry norms in the 1990′s to 2008. Cal Haupt elucidates new policies and how they can benefit consumers.

Health Care Practice, with VeinInnovations
The Hippocratic oath that newly licensed physicians traditionally swear includes a provision of doctor-patient privacy. But there are little ways your practice might be breaking HIPPA without knowing it.

Public Relations, with Schroder PR
Chris profiles Bob Hope, an Atlanta PR professional with a colorful history from his days filling seats at Braves games with Ted Turner. Mary-Nevaire Marsh writes about memes- the adaptive trend that pops up over, and over, and over again.

Technology, with Zakas & Leonard
Where are polls conducted nowadays? Heartbyte uses a mobile platform to reach consumers and generate results instantly. Dennis Zakas reports on this fascinating new technology.

Regional Issues Forum, with the Metro Atlanta Chamber
How much time have you spent in Atlanta traffic? Doug Hooker of the Atlanta Regional Commission makes his argument for a penny tax that could save us a lot of time and a lot of money.


Last Week in Thought Leadership: February 20, 2012

Design, with Perkins+Will Different cultures demand different design. Joyce Fownes explains how Perkins+Will designers immerse themselves in a business culture to create a space that reflects their philosophy.

 

Home Mortgages, with Southeast Mortgage J.D. Crowe, Senior Vice President of Southeast Mortgage, discusses the Mortgage Bankers Association of Georgia (MBAG) and their efforts to help shape positive legislation.

Health Care Practice, with VeinInnovations Medical technology is rapidly evolving to make running a practice easier and more efficient. But don’t neglect the essentials. David Martin discusses healthy financial practices for your business.

Technology, with Zakas & Leonard The Technology Association of Georgia is in the midst of “Where Georgia Leads”, a campaign to raise the profile of Georgia’s technology industry. TAG wants Georgia to be first in the minds of investors. Dennis Zakas on the campaign and the growing contribution of e-commerce.

Public Relations, with Schroder PR Chris profiles Jeff Dickerson, President and founder of Dickerson Communications. He’s been fighting tough battles since high school, and today he’s fighting for the July 31 Transportation Referendum. Sarah Funderburk writes about the implications of Edelman’s Trust Barometer 2012 study results.

Regional Issues Forum, with the Metro Atlanta Chamber Georgia ranks fourth in total hours the average commuter spends in traffic, and 49th in transportation spending per capita. That traffic congestion is costing the average metro Atlantan commuter $924 a year. Doug Hooker, Executive Director of the Atlanta Regional Commission argues for a penny-tax that could save us billions. See the ARC’s initial analysis here.


Previously in Thought Leadership: February 13, 2012

Design, with Perkins+Will Different cultures demand different design. Joyce Fownes explains how Perkins+Will designers immerse themselves in a business culture to create a space that reflects their philosophy.

 

Home Mortgages, with Southeast Mortgage J.D. Crowe, Senior Vice President of Southeast Mortgage, discusses the Mortgage Bankers Association of Georgia (MBAG) and their efforts to help shape positive legislation for consumers and the mortgage industry.

Health Care Practice, with VeinInnovations When the consumer is king and Internet review sites are ubiquitous, every business could take a lesson from the restaurant adage “service with a smile”. David Martin explores the benefits of service in a health care practice.

Technology, with Zakas & Leonard Dennis Zakas, a tech lawyer and startup tech entrepreneur, analyzes new federal legislation that would provide patents to those who are first-to-file rather than first-to-invent and how it will impact inventors and startups.

Public Relations, with Schroder PR Rob Baskin knows PR from the inside out: as a reporter, client and now president of the Atlanta office of Weber Shandwick. Chris Schroder profiles a PR man who really knows what clients want.

Regional Issues Forum, with the Metro Atlanta Chamber

You’d be shocked at just how much Atlanta’s traffic congestion is costing you a year. Doug Hooker, Executive Director of the Atlanta Regional Commission, presents the findings of a study on our city’s traffic congestion. Read about a penny-tax that could save us billions.


Previously in Thought Leadership: 2/7/2012

Technology, with Zakas & Leonard

Technology, our new Thought Leadership forum, debuts this week. Dennis Zakas, a tech lawyer and startup tech entrepreneur, shares insights on the local tech community. Dennis will go beyond local press coverage to give a full picture of developing and emerging tech companies, along with the entrepreneurs who make them great.

Design, with Perkins+Will

Joyce Fownes describes the Perkins+Will office space. There are 220 employees … and eight offices. How open workstations foster a better working environment and enhance any office.

Home Mortgages, with Southeast Mortgage

Cal Haupt shares his opinions about President Obama’s proposal for a government refinance program. Read why he believes intervention would hinder progress, and why the market should be allowed to recover naturally.

Health Care Practice, with VeinInnovations

Sometimes the “path to the future” is a bumpy road. As paper filing systems become obsolete, hospitals and medical practices across the country will have to move to Electronic Medical Records. David Martin explains why the shift is challenging, but necessary.

Public Relations, with Schroder PR

Chris Schroder profiles Atlanta PR pro Mitch Leff and his thriving online media guide. PRo Bono: Cookerly PR assists Murphy-Harpst Children’s Centers as a pro bono client. Sarah Funderburk takes a look at the Komen controversy in Trending and discusses agency versus corporate PR in PR 101.

Regional Issues Forum, with the Metro Atlanta Chamber

You’d be shocked at just how much Atlanta’s traffic congestion is costing you a year. Doug Hooker, Executive Director of the Atlanta Regional Commission, presents the findings of a study on our city’s traffic congestion. Read about a penny-tax that could save us billions.


Previous Thought Leadership: 1/31/2012

Design, with Perkins+Will

A Branded Environment makes a big difference from the conference room to the break room. Joyce Fownes interviews Meredith Kinney, a P+W Branded Environments Designer, and shows how a space can communicate a company’s brand and help it achieve its goals.

Home Mortgages, with Southeast Mortgage

What were you expecting to hear in the State of the Union? Cal Haupt wanted to hear solid policies to help grow the availability of mortgages for consumers and stimulate the economy. Read about his views and what he would suggest in this week’s column.

Health Care Practice, with VeinInnovations

Websites like WebMD attract millions of viewers each month. They feature some good information, but they can also lead patients in the wrong direction. David Martin discusses the affect of online health sites on the doctor-patient relationship.

Public Relations, with Schroder PR

This week, Chris Schroder profiles Claudia Patton, Chief Talent Officer at Edelman, the world’s largest PR firm. In Trending, learn about media relations in a social media world. There, their, they’re… Sarah Funderburk blogs about the importance of grammar in PR 101.

Regional Issues Forum, with the Metro Atlanta Chamber

Post Properties President and Chamber Board member David Stockert explains why the passage of the 2012 Transit Referendum is critical to creating jobs and easing traffic.


Previous Thought Leadership: 01/23/2012

Design, with Perkins+Will

Joyce Fownes, Perkins+Will’s Interior Design Leader, takes you through the steps her team follows when creating a strategic plan for designing a new office space.

Home Mortgages, with Southeast Mortgage

Cal Haupt, President/CEO of Southeast Mortgage blogs about similarities between tides in Georgia’s Low Country and a recession, and the lessons he learned on the coast.

Health Care Practice, with VeinInnovations

VeinInnovations President/CEO David Martin discusses health care and social media. Find out why a health care practice should overcome its resistance to Facebook and other social media sites.

Public Relations, with Schroder PR

Chris Schroder profiles PR partners Bo Spalding and Glen Jackson and the twist of fate that brought them to the same hospital as their spouses underwent breast cancer surgery on successive days.

Regional Issues Forum, with the Metro Atlanta Chamber

Post Properties President and Chamber Board member David Stockert discusses the 2012 Transit Referendum and why its passage is critical to creating jobs and easing traffic.

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