Category Archives: Trends in Medicine

Good and Dirty

Posted on May 7, 2013 by admin

Our cleaning supplies tout their germ-killing prowess. We like to clean and for good reason. But how far should we take our war on germs?

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Can Urgent Care Clinics Help Lower Health Care Costs?

Posted on April 30, 2013 by admin

The use of the emergency room is often fingered as one of the causes of ballooning health care costs. Are urgent care centers the solution?

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Grady and the Role of Safety-Net Hospitals

Posted on December 30, 2012 by admin

By David Martin, President and CEO of VeinInnovations Happy New Year! As 2013 kicks off, I’m sharing the final three clips from my interview with Matt Gove. In the above clip, Matt and I discuss Grady Memorial Hospital and the integral …

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Health Care Becoming More of a Consumer Business

Posted on December 8, 2012 by admin

By David Martin, President and CEO of VeinInnovations Today, Piedmont Healthcare‘s chief marketing officer, Matt Gove, and I continue our conversation about health care. This week, we discuss new marketing ideas spreading across the health care industry. “It’s an increasingly …

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Rebranding in Medicine: Discussions with Piedmont’s Matt Gove

Posted on December 3, 2012 by admin

By David Martin, President and CEO of VeinInnovations Last month I had the privilege to interview Matt Gove, chief marketing officer for Piedmont Healthcare. During our interview we discussed the business of medicine, the future of medicine in the nation and …

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Internet Visibility

Posted on October 30, 2012 by admin

By David Martin, President and CEO of VeinInnovations When you use Google to search for a business, how often do you click to the second page of results? How often do you look past the first three results? If your …

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Using social media to your advantage

Posted on October 23, 2012 by admin

By David Martin, president and CEO of VeinInnovations I wrote last week about one of the pitfalls of social media and the practice of medicine, so this week I want to discuss it’s advantages. Have you noticed that the phrase, …

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EHR Implementation

Posted on October 9, 2012 by admin

By David Martin, President and CEO of VeinInnovations By now, you’re probably tired of hearing the letters EHR. We’ve been talking about them for years. You’ll probably be hearing about them right up until you retire! We’re not alone on …

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Do well by doing good

Posted on October 2, 2012 by admin

By David Martin, President and CEO of VeinInnovations Two weeks ago, the VeinInnovations staff and many of their family members participated in Heart Walk. We had a great time volunteering at the photo booth, chatting with participants and celebrating the …

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Hoping to lower health care costs

Posted on September 18, 2012 by admin

By David Martin, President and CEO of VeinInnovations Last week, we were are shocked (but not surprised) by the incredible amount of financial waste in medicine. When 30 cents of every dollar spent on your care is going to waste, …

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