-
About Public Relations
A discussion of the world of public relations, hosted by Schroder Public Relations
-
Sign up for the SaportaReport Newsletter!
Thought Leadership Sites
-
The opinions and views expressed on these Thought Leadership pages are solely those of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
- The opinions and views expressed on this Thought Leadership page is solely that of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
-
Recent Posts
Recent Comments
-
Archives
Categories
Meta
Monthly Archives: February 2012
Inside Atlanta PR
Bob Hope can’t wait for wacky ideas to come back into vogue … he always has lots of them ready! Bob Hope not only has a legendary name, he’s had a legendary career in Public Relations: working for the Braves, …
Trending
Attack of the Meme Oh, the Internet meme. How we love them, until, you know, they’re absolutely everywhere and lose their cleverness. But don’t worry. The next big meme is already out there! How did memes get started? I searched …
Posted in Trending, Uncategorized
Leave a comment
Inside Atlanta PR
Jeff Dickerson likes a good battle and he’s in another now: Transportation Over the years, PR pro Jeff Dickerson has written for the AJC, the Atlanta Business Chronicle and appears on local TV, but what he enjoys most is fighting …
Trending
Edelman’s 2012 Trust Barometer Study Finds Trust in Government Decrease, Media on the Rise Edelman recently released the results of its 12th annual Trust Barometer survey. Given everything that happened in 2011, it’s no surprise that trust is pretty much …
Posted in Trending, Uncategorized
Leave a comment
Inside Atlanta PR
Rob Baskin on What Clients Really Want – and, yes, he should know. Rob Baskin has worked on all sides of the PR equation: as a reporter, a client and now as president of the Atlanta office of Weber Shandwick, …
Inside Atlanta PR
Media Guide project turned into a business for Mitch Leff Little did Mitch Leff know in the early 1990s when his boss at Cohn & Wolfe asked him to take over the firm’s 20-year-old Atlanta media guide that he was …
Trending
Power of the People: Planned Parenthood vs. Komen for the Cure If you still had doubts about the power of social media after the SOPA incident, the recent Komen vs. Planned Parenthood incident should erase them. Unless you live under …
PR 101
Looking at Differences between Agency PR versus Corporate PR As per 101 style, today’s post is about a basic part of public relations: agency vs. corporate. I understand that in our current economy, we don’t always have the luxury to …
PRo Bono
Cookerly PR planning fashion show to aid Children’s Centers After a broken dishwasher left the children at Murphy-Harpst Children’s Centers eating off of paper plates, the staff at Cookerly Public Relations pitched in to buy a new dishwasher. During the …
