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A discussion of the world of public relations, hosted by Schroder Public Relations
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- The opinions and views expressed on this Thought Leadership page is solely that of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
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Monthly Archives: August 2012
Reader of the news
My first journalism writing class was sophomore year of college. It was an intro level class and the first in which we were given writing assignments in my public relations curriculum. My eagerness to write was met with disappointment on …
Posted in PR 101
Tagged bailee bowman, journalism, newspapers, PR101, public relations, reading, schroder pr, SchroderPR.com
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Illustrating the Point
In my junior year of high school, my English teacher wrote on top of my first essays, “Show, don’t tell!” in red ink and, it seemed to me, with relish. When I reread the paragraphs I’d written, I didn’t see …
Posted in PR 101
Tagged expert pitching, how to write, Life of Pi, pitching reporters, PR, public relations, show don't tell, writing a pitch, writing skills
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Trending – Social Media and the POTUS
Do followers = votes? In history class we learned about the first televised presidential debates. In 1960, Americans could turn on their television sets to see Richard Nixon – a sweaty man, gripping the podium and blending into the grey background …
Posted in Trending
Tagged 2008, 2012, Facebook, fans, followers, jfk, nixon, obama, presidential election, romney, social media, television, traditional media, twitter, youtube
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