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Author Archives: chris
Visiting PR clients in person should be an easy task, but sometimes it takes that old Southern charm
Visiting PR clients in person should be an easy task, but sometimes it takes that old Southern charm.
We are into interviewing season, but much of our intelligence is gathered before we ask the first question.
We are into interviewing season, but much of our intelligence is gathered before we ever ask the first question.
A visit to Hawaii can teach a PR person a lot about the important practice of consistent storytelling.
One of the most valuable tools modern public relations professionals employ is the ancient art of storytelling. At Schroder PR, we remind our new clients that if they bombard their prospects with numbers and facts, they will likely curtail their …
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Working in the Great Divide: PR and Journalism
When I was a reporter working for several daily newspapers in the 1980s, we instinctively fell silent when a company salesperson would walk by our desks. In those days, journalists were purists: newspaper salespeople wore nicer clothes, drove fancier cars …
Between the Commas
As we were telling a potential new client yesterday, it’s all about what’s “between the commas!” In the summer of 2005, I was struggling to find the right words when an important new client’s chief marketing officer proudly handed me …
Posted in Trending, Uncategorized
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Trending
Facebook is a breeze for my Mom. Maybe it’s time she “liked” the bourbon pages! Many people say they join Facebook to keep up with their kids. I’m just trying to follow my Mom, who celebrates her 96th birthday Wednesday. …
