Author Archives: chris

Visiting PR clients in person should be an easy task, but sometimes it takes that old Southern charm

Visiting PR clients in person should be an easy task, but sometimes it takes that old Southern charm.

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In PR, we are always looking for the next big thing. After the past few weeks, I’m convinced you are looking at it.

In PR, we are always looking for the next big thing. After the past few weeks, I’m convinced you are looking at it.

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We are into interviewing season, but much of our intelligence is gathered before we ask the first question.

We are into interviewing season, but much of our intelligence is gathered before we ever ask the first question.

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Trending: I hear people say they don’t read eNewsletters any more, but this past week has proved just the opposite

I’ve been so busy this past year that when Schroder PR Account Manager Sarah Funderburk would ask me every few months how the firm was going to celebrate its 10th anniversary, I’d just shrug my shoulders, shake my head and …

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A visit to Hawaii can teach a PR person a lot about the important practice of consistent storytelling. 

One of the most valuable tools modern public relations professionals employ is the ancient art of storytelling. At Schroder PR, we remind our new clients that if they bombard their prospects with numbers and facts, they will likely curtail their …

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Working in the Great Divide: PR and Journalism

When I was a reporter working for several daily newspapers in the 1980s, we instinctively fell silent when a company salesperson would walk by our desks. In those days, journalists were purists: newspaper salespeople wore nicer clothes, drove fancier cars …

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Between the Commas

As we were telling a potential new client yesterday, it’s all about what’s “between the commas!” In the summer of 2005, I was struggling to find the right words when an important new client’s chief marketing officer proudly handed me …

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Many things have changed since Schroder PR begin 10 years ago; many have not Ten years ago this week, Schroder PR opened its doors to provide writing and media relations services to a few select clients. Since then, a lot …

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It could be that scary time of year to ask clients to rate our delivery of service. Yesterday, I had an annual birthday lunch with a friend with whom I used to work at the AJC named Sherrill Evans Mahoney. …

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Facebook is a breeze for my Mom. Maybe it’s time she “liked” the bourbon pages! Many people say they join Facebook to keep up with their kids. I’m just trying to follow my Mom, who celebrates her 96th birthday Wednesday. …

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