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About Public Relations
A discussion of the world of public relations, hosted by Schroder Public Relations
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The opinions and views expressed on these Thought Leadership pages are solely those of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
- The opinions and views expressed on this Thought Leadership page is solely that of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
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Author Archives: sarah
6 things mom taught me that I apply to PR
I spent this past Sunday celebrating Mother’s Day with my mom in Tallassee, Ala. That prompted me to think of a few things mom has told me over the years that I now apply to my career in PR. I’m … Continue reading
Posted in PR 101, Uncategorized
Tagged golden rule, honest, lessons, manners, mom, mothers day, PR, reading, share, sisters, succeed, try
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Penn State’s ongoing battle with crisis communication
Last fall when news broke of the Jerry Sandusky scandal, the entire nation wondered how Penn State would handle the crisis. The child abuse fiasco is a public relations disaster that Penn State will surely be dealing with for years … Continue reading
Posted in Trending
Tagged board of trustees, college, crisis communication, Edelman, football, jerry sandusky, la torre, penn state, PR, public relations, strategy, university
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SoMe Etiquette
I handle a few social media (SoMe) accounts for Schroder PR, and I’m learning a few things as I go. My friends think posting to clients’ Twitter and other social media sites is the easiest part of my job, but … Continue reading
Posted in PR 101
Tagged etiquette, Facebook, pr 101, schroder pr, social media, tips, twitter
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Trending
Should employers get in potential employees ‘beeswax?’ Posted on March 28, 2012 We all know there are issues surrounding employers and Facebook. Posting embarrassing photos, snarky comments and similar things on your Facebook page can get you into deep trouble. … Continue reading
Posted in Trending, Uncategorized
Tagged employees, employers, Facebook, jobs, passwords, privacy, regulations, trending
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PR 101
Five Tips for Starting Out In Media Relations Posted on March 27, 2012 This week’s entry is a little selfish. In my quest to become a well-rounded PR practitioner, I’ve realized that one skill is not fully developed: Media Relations. … Continue reading
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Is Pinterest worth the hassle? As of late, my roommate Brianna and I cannot go a day without bringing up Pinterest in at least one conversation. The dialogue usually goes something like this: “Did you know that if you put … Continue reading
Posted in Trending, Uncategorized
Tagged legal issues, Pinterest, social media, trending, twitter
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Trending
Facebook Brand Timeline Last Wednesday was a pretty big day in the world of social media managers. Facebook unveiled its timeline for brand pages, and everyone should take note for several reasons. The main reason is all pages will convert … Continue reading
Trending
Edelman’s 2012 Trust Barometer Study Finds Trust in Government Decrease, Media on the Rise Edelman recently released the results of its 12th annual Trust Barometer survey. Given everything that happened in 2011, it’s no surprise that trust is pretty much … Continue reading
Posted in Trending, Uncategorized
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