Author Archives: sarah

6 things mom taught me that I apply to PR

I spent this past Sunday celebrating Mother’s Day with my mom in Tallassee, Ala. That prompted me to think of  a few things mom has told me over the years that I now apply to my career in PR. I’m … Continue reading

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Penn State’s ongoing battle with crisis communication

Last fall when news broke of the Jerry Sandusky scandal, the entire nation wondered how Penn State would handle the crisis. The child abuse fiasco is a public relations disaster that Penn State will surely be dealing with for years … Continue reading

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SoMe Etiquette

I handle a few social media (SoMe) accounts for Schroder PR, and I’m learning a few things as I go. My friends think posting to clients’ Twitter and other social media sites is the easiest part of my job, but … Continue reading

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PR 101: Meet the Media

Meet the Media with Jennifer Mayerle of CBS Atlanta I’ll admit, I was a little nervous to meet Jennifer Mayerle. I mean, she’s an Emmy Award-winning journalist, and that’s just one of her many awards. Jennifer has also received the … Continue reading

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Trending

Should employers get in potential employees ‘beeswax?’ Posted on March 28, 2012 We all know there are issues surrounding employers and Facebook. Posting embarrassing photos, snarky comments and similar things on your Facebook page can get you into deep trouble. … Continue reading

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PR 101

Five Tips for Starting Out In Media Relations Posted on March 27, 2012 This week’s entry is a little selfish. In my quest to become a well-rounded PR practitioner, I’ve realized that one skill is not fully developed: Media Relations. … Continue reading

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Trending

Is Pinterest worth the hassle? As of late, my roommate Brianna and I cannot go a day without bringing up Pinterest in at least one conversation. The dialogue usually goes something like this: “Did you know that if you put … Continue reading

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Trending

Facebook Brand Timeline Last Wednesday was a pretty big day in the world of social media managers. Facebook unveiled its timeline for brand pages, and everyone should take note for several reasons. The main reason is all pages will convert … Continue reading

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PR 101

PR 101: Internships When it comes to public relations, the old adage, “You’ll never know until you try,” is right. The best way to start in this field is to look for an internship. With so many facets of the … Continue reading

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Trending

Edelman’s 2012 Trust Barometer Study Finds Trust in Government Decrease, Media on the Rise Edelman recently released the results of its 12th annual Trust Barometer survey. Given everything that happened in 2011, it’s no surprise that trust is pretty much … Continue reading

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