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- The opinions and views expressed on this Thought Leadership page is solely that of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
- Social Media Gaining on Search Engines
- Some people may run from investigative reporters … but I think they’re nice.
- Social media proves it not only connects, but can be a matter of life and death
- Reporting vs. Writing
- Visiting PR clients in person should be an easy task, but sometimes it takes that old Southern charm
Author Archives: sarah
Atlanta TV investigative reporter agrees with our PR advice: If you are facing a crisis, don’t run – you can’t hide!
March 4th was National Grammar Day – did you not celebrate? The day serves as a celebration of language, and also as a day to raise awareness of what it means to write and speak well.
We all make mistakes, and I’d like to think we all apologize when we’re in the wrong. Fortunately, not many people notice when I make a mistake – but when newsmakers such as Lance Armstrong, Manti Te’o, Anthony Weiner or a …
Watching Good Morning America Monday morning while I got ready for work, I was captivated by the recent tunnel collapse in Japan. I sat with half-blow-dried hair and watched George Stephanopoulos report on the tragic scene. Nine people – eight of …
Tomorrow will mark my one-year anniversary at Schroder PR. (That statement makes me feel old and young at the same time.) I have definitely learned a lot, made a lot of mistakes, and grown not only as a PR professional, …
Is it a moo point? Chick-Fil-A earns significant opponents when expressing long-held view I love Chick-fil-A’s food. I love how the staff answers everything with “My pleasure.” And I love Chick-fil-A sauce. I don’t love how the cows in the …
After graduating from Duke University with a degree in English, Blayne Alexander of WXIA 11Alive began her television career when her mentor secured an interview for her with NBC News Washington – not a bad first gig, right? She worked as …
History Repeats Itself In April 2010, I was taking a class called, “Case Studies and Ethics in PR” as part of the undergraduate public relations program at Auburn. It was one of the toughest and most memorable classes I’ve ever …