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About Public Relations
A discussion of the world of public relations, hosted by Schroder Public Relations
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The opinions and views expressed on these Thought Leadership pages are solely those of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
- The opinions and views expressed on this Thought Leadership page is solely that of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
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Recent Posts
- Social Media Gaining on Search Engines
- Some people may run from investigative reporters … but I think they’re nice.
- Social media proves it not only connects, but can be a matter of life and death
- Reporting vs. Writing
- Visiting PR clients in person should be an easy task, but sometimes it takes that old Southern charm
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Author Archives: sarah
Some people may run from investigative reporters … but I think they’re nice.
Atlanta TV investigative reporter agrees with our PR advice: If you are facing a crisis, don’t run – you can’t hide!
One of my favorite holidays: National Grammar Day
March 4th was National Grammar Day – did you not celebrate? The day serves as a celebration of language, and also as a day to raise awareness of what it means to write and speak well.
Posted in PR 101
Tagged adverbs, apostrophes, error, grammar, national grammar day, parts of speech, saportareport.com, sarah funderburk, schroder pr, Thought Leadership, who, whom
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Private Blunders and Public Apologies
We all make mistakes, and I’d like to think we all apologize when we’re in the wrong. Fortunately, not many people notice when I make a mistake – but when newsmakers such as Lance Armstrong, Manti Te’o, Anthony Weiner or a …
Posted in PR 101
Tagged apologies, blunders, lance armstrong, manti teo, PR, pr 101, public, sarah funderburk, schroder pr
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Unfortunately, we’re easily reminded that crises occur daily
Watching Good Morning America Monday morning while I got ready for work, I was captivated by the recent tunnel collapse in Japan. I sat with half-blow-dried hair and watched George Stephanopoulos report on the tragic scene. Nine people – eight of …
Posted in Crisis Communications
Tagged atlanta, collapse, crises, crisis, crisis communications, firefighter, japan, midtown, parking deck, public relations, sarah funderburk, schroder pr, tunnel
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PR 101: Three things I’ve learned in my first year
Tomorrow will mark my one-year anniversary at Schroder PR. (That statement makes me feel old and young at the same time.) I have definitely learned a lot, made a lot of mistakes, and grown not only as a PR professional, …
Posted in PR 101
Tagged clients, first job, first year, PR, public relations, sarah funderburk, schroder pr
1 Comment
Trending – Social Media and the POTUS
Do followers = votes? In history class we learned about the first televised presidential debates. In 1960, Americans could turn on their television sets to see Richard Nixon – a sweaty man, gripping the podium and blending into the grey background …
Posted in Trending
Tagged 2008, 2012, Facebook, fans, followers, jfk, nixon, obama, presidential election, romney, social media, television, traditional media, twitter, youtube
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Trending – Chick-fil-A
Is it a moo point? Chick-Fil-A earns significant opponents when expressing long-held view I love Chick-fil-A’s food. I love how the staff answers everything with “My pleasure.” And I love Chick-fil-A sauce. I don’t love how the cows in the …
Posted in Trending, Uncategorized
Tagged boycotting, chick-fil-a, controversy, dan cathy, friends, gay, joey tribbiani gif, lesbian, news, public relations, rights, trending, truett cathy
2 Comments
Meet the Media
After graduating from Duke University with a degree in English, Blayne Alexander of WXIA 11Alive began her television career when her mentor secured an interview for her with NBC News Washington – not a bad first gig, right? She worked as …
Posted in Meet the Media, PR 101
Tagged 11alive, atlanta, blayne alexander, georgia, meet the media, PR, PR101, public relations, tv, wxia
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PR 101
History Repeats Itself In April 2010, I was taking a class called, “Case Studies and Ethics in PR” as part of the undergraduate public relations program at Auburn. It was one of the toughest and most memorable classes I’ve ever …
Posted in PR 101
Tagged atlanta, auburn, bp, case studies, exxon, georgia, harry potter, johnson and johnson, oil spill, PR, public relations, schroder pr, tylenol, wizarding world of harry potter
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