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Category Archives: PR 101
What is media relations really? We at Schroder PR understand that media relations is, simply put, not only about who, but also about what you know.
As someone who works in both journalism and PR, I can tell you exactly why journalists are not responding to your pitches. And what you can do about it.
We are into interviewing season, but much of our intelligence is gathered before we ask the first question.
We are into interviewing season, but much of our intelligence is gathered before we ever ask the first question.
March 4th was National Grammar Day – did you not celebrate? The day serves as a celebration of language, and also as a day to raise awareness of what it means to write and speak well.
We all make mistakes, and I’d like to think we all apologize when we’re in the wrong. Fortunately, not many people notice when I make a mistake – but when newsmakers such as Lance Armstrong, Manti Te’o, Anthony Weiner or a …
Feeling jet-lagged after a mere one-hour flight from Memphis to Atlanta Sunday afternoon, I took to the couch in my apartment to relax and neglected my suitcase full of dirty laundry. I turned on the TV and looked for a …
Tomorrow will mark my one-year anniversary at Schroder PR. (That statement makes me feel old and young at the same time.) I have definitely learned a lot, made a lot of mistakes, and grown not only as a PR professional, …
My first journalism writing class was sophomore year of college. It was an intro level class and the first in which we were given writing assignments in my public relations curriculum. My eagerness to write was met with disappointment on …
In my junior year of high school, my English teacher wrote on top of my first essays, “Show, don’t tell!” in red ink and, it seemed to me, with relish. When I reread the paragraphs I’d written, I didn’t see …
After graduating from Duke University with a degree in English, Blayne Alexander of WXIA 11Alive began her television career when her mentor secured an interview for her with NBC News Washington – not a bad first gig, right? She worked as …