-
About Public Relations
A discussion of the world of public relations, hosted by Schroder Public Relations
-
Sign up for the SaportaReport Newsletter!
Thought Leadership Sites
-
The opinions and views expressed on these Thought Leadership pages are solely those of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
- The opinions and views expressed on this Thought Leadership page is solely that of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
-
Recent Posts
Recent Comments
-
Archives
Categories
Meta
Category Archives: Trending
Social Media Gaining on Search Engines
A year or two ago, the traffic directed from social media channels couldn’t hold a candle to what search engines were bringing in to websites.
Social media proves it not only connects, but can be a matter of life and death
The Boston bombings have topped the charts as an example of how a tragedy can play out on social media.
Posted in Trending
Leave a comment
Visiting PR clients in person should be an easy task, but sometimes it takes that old Southern charm
Visiting PR clients in person should be an easy task, but sometimes it takes that old Southern charm.
Maker’s Mark gets a lesson in brand identity
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky …
Posted in Trending
Tagged bailee bowman, brand identity, brand loyalty, branding, consumer loyalty, Maker's Mark, public relations, schroder pr, SchroderPR.com
Leave a comment
Working in the Great Divide: PR and Journalism
When I was a reporter working for several daily newspapers in the 1980s, we instinctively fell silent when a company salesperson would walk by our desks. In those days, journalists were purists: newspaper salespeople wore nicer clothes, drove fancier cars …
Between the Commas
As we were telling a potential new client yesterday, it’s all about what’s “between the commas!” In the summer of 2005, I was struggling to find the right words when an important new client’s chief marketing officer proudly handed me …
Posted in Trending, Uncategorized
Leave a comment
Announcement by The Associated Press to include Samsung-sponsored Tweets is part of an evolving platform
The Associated Press announced it will begin having sponsored tweets on its Twitter feed and Samsung will be the first company to take part in it. Twitter has had advertising for some time in the form of Promoted Tweets – …
Posted in Trending
Tagged Associated Press, bailee bowman, journalism, Samsung, schroder pr, SchroderPR.com, social media, twitter
Leave a comment
