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A discussion of the world of public relations, hosted by Schroder Public Relations
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- The opinions and views expressed on this Thought Leadership page is solely that of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
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Category Archives: Uncategorized
Reporting vs. Writing
A friend once told me there are two types of journalists: those who care about the story, and those who care about the writing.
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We are into interviewing season, but much of our intelligence is gathered before we ask the first question.
We are into interviewing season, but much of our intelligence is gathered before we ever ask the first question.
A visit to Hawaii can teach a PR person a lot about the important practice of consistent storytelling.
One of the most valuable tools modern public relations professionals employ is the ancient art of storytelling. At Schroder PR, we remind our new clients that if they bombard their prospects with numbers and facts, they will likely curtail their …
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Between the Commas
As we were telling a potential new client yesterday, it’s all about what’s “between the commas!” In the summer of 2005, I was struggling to find the right words when an important new client’s chief marketing officer proudly handed me …
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Trending
Facebook is a breeze for my Mom. Maybe it’s time she “liked” the bourbon pages! Many people say they join Facebook to keep up with their kids. I’m just trying to follow my Mom, who celebrates her 96th birthday Wednesday. …
You have 90 minutes to prepare your management team for their next crisis. Lights, camera … action!
Is your management team ready for your next media crisis? Our team can give you a good assessment in just 90 minutes. During our high-energy, multimedia crisis seminar, we will arm your team with useful tools to improve how they …
Inside Atlanta PR
Stephen Michael Brown’s passion for movies focused him on looking at PR through different lenses As a schoolchild, when Stephen Michael Brown had to bring an item into Show and Tell, he grabbed the printed HBO TV channel guide and …
