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A discussion of the world of public relations, hosted by Schroder Public Relations
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The opinions and views expressed on these Thought Leadership pages are solely those of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
- The opinions and views expressed on this Thought Leadership page is solely that of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
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Tag Archives: schroder pr
It’s not what you know … or is it?
What is media relations really? We at Schroder PR understand that media relations is, simply put, not only about who, but also about what you know.
Some people may run from investigative reporters … but I think they’re nice.
Atlanta TV investigative reporter agrees with our PR advice: If you are facing a crisis, don’t run – you can’t hide!
One of my favorite holidays: National Grammar Day
March 4th was National Grammar Day – did you not celebrate? The day serves as a celebration of language, and also as a day to raise awareness of what it means to write and speak well.
Posted in PR 101
Tagged adverbs, apostrophes, error, grammar, national grammar day, parts of speech, saportareport.com, sarah funderburk, schroder pr, Thought Leadership, who, whom
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Maker’s Mark gets a lesson in brand identity
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky …
Posted in Trending
Tagged bailee bowman, brand identity, brand loyalty, branding, consumer loyalty, Maker's Mark, public relations, schroder pr, SchroderPR.com
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Private Blunders and Public Apologies
We all make mistakes, and I’d like to think we all apologize when we’re in the wrong. Fortunately, not many people notice when I make a mistake – but when newsmakers such as Lance Armstrong, Manti Te’o, Anthony Weiner or a …
Posted in PR 101
Tagged apologies, blunders, lance armstrong, manti teo, PR, pr 101, public, sarah funderburk, schroder pr
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Announcement by The Associated Press to include Samsung-sponsored Tweets is part of an evolving platform
The Associated Press announced it will begin having sponsored tweets on its Twitter feed and Samsung will be the first company to take part in it. Twitter has had advertising for some time in the form of Promoted Tweets – …
Posted in Trending
Tagged Associated Press, bailee bowman, journalism, Samsung, schroder pr, SchroderPR.com, social media, twitter
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Unfortunately, we’re easily reminded that crises occur daily
Watching Good Morning America Monday morning while I got ready for work, I was captivated by the recent tunnel collapse in Japan. I sat with half-blow-dried hair and watched George Stephanopoulos report on the tragic scene. Nine people – eight of …
Posted in Crisis Communications
Tagged atlanta, collapse, crises, crisis, crisis communications, firefighter, japan, midtown, parking deck, public relations, sarah funderburk, schroder pr, tunnel
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PR Practitioners’ Solutions: Wizard or Man Behind the Curtain?
Feeling jet-lagged after a mere one-hour flight from Memphis to Atlanta Sunday afternoon, I took to the couch in my apartment to relax and neglected my suitcase full of dirty laundry. I turned on the TV and looked for a …
Posted in PR 101
Tagged bailee bowman, public relations, schroder pr, SchroderPR.com, Wizard of Oz
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