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Tag Archives: SchroderPR.com
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky …
Feeling jet-lagged after a mere one-hour flight from Memphis to Atlanta Sunday afternoon, I took to the couch in my apartment to relax and neglected my suitcase full of dirty laundry. I turned on the TV and looked for a …
Why I’m a beauty contest drop out. I never thought I’d be entering a beauty contest but here I was again, showing a little leg. Like a lot of progressive PR firms, we resist the process known in the industry …
Profiling the profiler: Inside Atlanta PR columnist Chris Schroder is quizzed by last week’s interview subject, Betsey Weltner Betsey: Chris, thank you for letting me turn the tables on you. Like all of the public relations practitioners featured in your …
My first journalism writing class was sophomore year of college. It was an intro level class and the first in which we were given writing assignments in my public relations curriculum. My eagerness to write was met with disappointment on …
J.R. Hipple learned from the “father of PR” and helps counsel today’s CEOs The last class J.R. Hipple took as a student at Miami of Ohio was public relations. He liked it so much, he decided to prusue a masters …