-
About Public Relations
A discussion of the world of public relations, hosted by Schroder Public Relations
-
Sign up for the SaportaReport Newsletter!
Thought Leadership Sites
-
The opinions and views expressed on these Thought Leadership pages are solely those of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
- The opinions and views expressed on this Thought Leadership page is solely that of the organization sponsoring this page and do not necessarily reflect the views or opinions of the editorial staff of SaportaReport.
-
Recent Posts
Recent Comments
-
Archives
Categories
Meta
Tag Archives: SchroderPR.com
Social Media Gaining on Search Engines
A year or two ago, the traffic directed from social media channels couldn’t hold a candle to what search engines were bringing in to websites.
Maker’s Mark gets a lesson in brand identity
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky …
Posted in Trending
Tagged bailee bowman, brand identity, brand loyalty, branding, consumer loyalty, Maker's Mark, public relations, schroder pr, SchroderPR.com
Leave a comment
Announcement by The Associated Press to include Samsung-sponsored Tweets is part of an evolving platform
The Associated Press announced it will begin having sponsored tweets on its Twitter feed and Samsung will be the first company to take part in it. Twitter has had advertising for some time in the form of Promoted Tweets – …
Posted in Trending
Tagged Associated Press, bailee bowman, journalism, Samsung, schroder pr, SchroderPR.com, social media, twitter
Leave a comment
PR Practitioners’ Solutions: Wizard or Man Behind the Curtain?
Feeling jet-lagged after a mere one-hour flight from Memphis to Atlanta Sunday afternoon, I took to the couch in my apartment to relax and neglected my suitcase full of dirty laundry. I turned on the TV and looked for a …
Posted in PR 101
Tagged bailee bowman, public relations, schroder pr, SchroderPR.com, Wizard of Oz
Leave a comment
Trending
Why I’m a beauty contest drop out. I never thought I’d be entering a beauty contest but here I was again, showing a little leg. Like a lot of progressive PR firms, we resist the process known in the industry …
Inside Atlanta PR – Profiling the Profiler
Profiling the profiler: Inside Atlanta PR columnist Chris Schroder is quizzed by last week’s interview subject, Betsey Weltner Betsey: Chris, thank you for letting me turn the tables on you. Like all of the public relations practitioners featured in your …
Posted in Uncategorized
Tagged Atlanta 30306, atlanta intown, Augusta Chronicle, Betsey Weltner, bo spalding, Charlotte Observer, chris schroder, Delta Democrat-Times, Fulton County Daily Report, Greenville News, inside atlanta pr, jackson & spalding, schroder public relations, SchroderPR.com, Weltner Communications
1 Comment
Reader of the news
My first journalism writing class was sophomore year of college. It was an intro level class and the first in which we were given writing assignments in my public relations curriculum. My eagerness to write was met with disappointment on …
Posted in PR 101
Tagged bailee bowman, journalism, newspapers, PR101, public relations, reading, schroder pr, SchroderPR.com
Leave a comment
Inside Atlanta PR
J.R. Hipple learned from the “father of PR” and helps counsel today’s CEOs The last class J.R. Hipple took as a student at Miami of Ohio was public relations. He liked it so much, he decided to prusue a masters …
