A year or two ago, the traffic directed from social media channels couldn’t hold a candle to what search engines were bringing in to websites.
Tag: public relations
Posted inPublic Relations, Thought Leader
Maker’s Mark gets a lesson in brand identity
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky bourbon, Beam Inc., announced last week that they were becoming so successful, experiencing tremendous growing […]
Posted inPublic Relations, Thought Leader
Unfortunately, we’re easily reminded that crises occur daily
Watching Good Morning America Monday morning while I got ready for work, I was captivated by the recent tunnel collapse in Japan. I sat with half-blow-dried hair and watched George Stephanopoulos report on the tragic scene. Nine people – eight of them burned – were pulled from vehicles crushed in the collapse 50 miles from Tokyo. An […]
Posted inPublic Relations, Thought Leader
PR Practitioners’ Solutions: Wizard or Man Behind the Curtain?
Feeling jet-lagged after a mere one-hour flight from Memphis to Atlanta Sunday afternoon, I took to the couch in my apartment to relax and neglected my suitcase full of dirty laundry. I turned on the TV and looked for a good Christmas movie. Nothing. But the next best thing was on – “The Wizard of […]
Posted inPublic Relations, Thought Leader
Reader of the news
My first journalism writing class was sophomore year of college. It was an intro level class and the first in which we were given writing assignments in my public relations curriculum. My eagerness to write was met with disappointment on the first day of class. The instructor walked us through the syllabus and explained that […]
Posted inPublic Relations, Thought Leader
Penn State’s ongoing battle with crisis communication
Last fall when news broke of the Jerry Sandusky scandal, the entire nation wondered how Penn State would handle the crisis. The child abuse fiasco is a public relations disaster that Penn State will surely be dealing with for years and years to come. So, what should Penn State do? The day after Sandusky was […]
