A Georgia business owner can spend months preparing to sell to a larger customer and still have a basic question when an opportunity comes up. Who buys what my company sells, and what will they need to see before they consider us? Getting those answers early gives owners time to prepare, especially when they are also managing payroll, serving customers and keeping work on schedule.
During National Entrepreneurship Month, we celebrate the people who start and build businesses. We should also pay attention to what it takes to keep those businesses growing. For many owners, the next step may be finding a customer outside their usual market or getting ready to pursue a contract larger than any they have handled before.
That is why we introduced the Georgia Business Council’s Small Business Membership. It gives owners across Georgia a place to work on those next steps alongside other entrepreneurs and business leaders. Through our workshops and supplier coaching, members can work on how they present their capabilities and prepare for conversations with buyers. At supplier roundtables and through our networking circles, they can meet other owners and hear how those businesses have handled similar decisions.
The membership also gives companies a way to be found. A listing in the member directory makes it easier for others in the network to see what a business offers. For an owner looking beyond existing customers and referrals, that visibility can help start conversations that otherwise might never happen.
If you own a business in Georgia, consider what would help you win your next customer. You may need to explain your capabilities more clearly, understand how a prospective customer buys, or find a partner who can help you take on a larger project. Start with the question that matters most to your business and use the membership to work through it.
Membership starts at $400 for 24 months, with three tiers based on annual revenue. Compare membership tiers or sign up for GBC Small Business Membership.
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