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How to get the word out

Consider the question of fire in the early days of Atlanta.

How would anybody who wasn’t immediately affected by the fire know that there actually was a fire? I’m not talking about the “big” fire that resulted from Sherman’s occupation but the everyday, commonplace fires that were all too frequent in a city built largely of wood, a city where cooking and heating were done with fire. A city where passing trains frequently generated sparks that often landed on the rooftops of buildings.