A year or two ago, the traffic directed from social media channels couldn’t hold a candle to what search engines were bringing in to websites.
Tag: SaportaReport
Posted inPublic Relations, Thought Leader
In PR, we are always looking for the next big thing. After the past few weeks, I’m convinced you are looking at it.
In PR, we are always looking for the next big thing. After the past few weeks, I’m convinced you are looking at it.
Posted inPublic Relations, Thought Leader
Working in the Great Divide: PR and Journalism
When I was a reporter working for several daily newspapers in the 1980s, we instinctively fell silent when a company salesperson would walk by our desks. In those days, journalists were purists: newspaper salespeople wore nicer clothes, drove fancier cars and made lots more money, but we were more comfortable in our glow of righteousness. […]
Posted inTechnology, Thought Leader
What I Learned in 2012: Part 1
I have been struck by polls showing the declining faith of Americans in capitalism. I studied Economics in college and graduate school, and have always believed that the capitalist engine will always prevail in the long run. The US economy’s recent performance has made our citizens less optimistic about economic growth and job creation. Even […]
