March 4th was National Grammar Day – did you not celebrate? The day serves as a celebration of language, and also as a day to raise awareness of what it means to write and speak well.
Tag: schroder pr
Posted inPublic Relations, Thought Leader, Uncategorized
Trending: I hear people say they don’t read eNewsletters any more, but this past week has proved just the opposite
I’ve been so busy this past year that when Schroder PR Account Manager Sarah Funderburk would ask me every few months how the firm was going to celebrate its 10th anniversary, I’d just shrug my shoulders, shake my head and gaze back into my computer. Lucky for me, I’m not in charge of anniversaries. One […]
Posted inPublic Relations, Thought Leader
Maker’s Mark gets a lesson in brand identity
They can go without their favorite bourbon for a little while if they have to, but don’t you dare water it down. That’s the consensus from the recent debacle in which Maker’s Mark found itself. Parent company of the Kentucky bourbon, Beam Inc., announced last week that they were becoming so successful, experiencing tremendous growing […]
Posted inPublic Relations, Thought Leader
Private Blunders and Public Apologies
We all make mistakes, and I’d like to think we all apologize when we’re in the wrong. Fortunately, not many people notice when I make a mistake – but when newsmakers such as Lance Armstrong, Manti Te’o, Anthony Weiner or a CEO of a major corporation make a blunder, the whole world pays attention. The reputation […]
Posted inPublic Relations, Thought Leader
Announcement by The Associated Press to include Samsung-sponsored Tweets is part of an evolving platform
The Associated Press announced it will begin having sponsored tweets on its Twitter feed and Samsung will be the first company to take part in it. Twitter has had advertising for some time in the form of Promoted Tweets – tweets purchased by advertisers that appear in targeted users’ Twitter feeds. The Promoted Tweets are […]
Posted inPublic Relations, Thought Leader, Uncategorized
Trending
Many things have changed since Schroder PR begin 10 years ago; many have not Ten years ago this week, Schroder PR opened its doors to provide writing and media relations services to a few select clients. Since then, a lot has changed in the business of public relations, but a few enduring principles remain more […]
Posted inPublic Relations, Thought Leader
Unfortunately, we’re easily reminded that crises occur daily
Watching Good Morning America Monday morning while I got ready for work, I was captivated by the recent tunnel collapse in Japan. I sat with half-blow-dried hair and watched George Stephanopoulos report on the tragic scene. Nine people – eight of them burned – were pulled from vehicles crushed in the collapse 50 miles from Tokyo. An […]
Posted inPublic Relations, Thought Leader
PR Practitioners’ Solutions: Wizard or Man Behind the Curtain?
Feeling jet-lagged after a mere one-hour flight from Memphis to Atlanta Sunday afternoon, I took to the couch in my apartment to relax and neglected my suitcase full of dirty laundry. I turned on the TV and looked for a good Christmas movie. Nothing. But the next best thing was on – “The Wizard of […]
Posted inPublic Relations, Thought Leader
Charlie Hayslett converted a government reporting career into a successful public affairs career
Charlie Hayslett was more than a decade into his career as a newspaper reporter when Bob Cohn of Cohn & Wolfe PR firm called him one afternoon and asked, “Have you had enough of the newspaper business?” “You happened to have called me on a day when the answer is ‘Yes’,” Charlie told him. That’s […]
Posted inPublic Relations, Thought Leader
Reader of the news
My first journalism writing class was sophomore year of college. It was an intro level class and the first in which we were given writing assignments in my public relations curriculum. My eagerness to write was met with disappointment on the first day of class. The instructor walked us through the syllabus and explained that […]
