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Saba Long

Local entrepreneur plans to make Atlanta the tech hub for the Southeast

By Saba Long

Atlanta Tech Village is not an technology incubator; it is a community center for tech companies and tech startups, David Cummings says explicitly.

Cummings recently sold Pardot, a marketing automation company he cofounded, for $100 million, and he is on a mission to bring cohesion to Atlanta’s technology sector. He plans to do so by creating Buckhead’s first technology community center, Atlanta Tech Village (ATV).

Conjuring up the idea just two months ago, Cummings has already secured a building and tenants. Located at 3423 Piedmont Road, where the Atlanta Business Chronicle currently is located, ATV will be centrally positioned between the north Fulton tech companies, investors and Tech Square, Georgia Tech’s technology hub.

David Cummings

David Cummings

Two of the 50 members already secured include Rimidi, a health information technology company providing analytics software for diabetes; and Insight Pool, a social media marketing company founded by a group of entrepreneurs under age 30.

This year ATV will focus mostly on the renovation and design of the building — a $4.5 million buildout — to rework the environment for the needs of tech entrepreneurs. Additionally, community managers will seek to increase membership as well as provide programming to aid in business development. Cummings expects year two to focus on community outreach — particularly attracting and retaining self-sustainable tech companies to Atlanta.

The past five years have brought tremendous growth to the sector for the city, from the launch of Flashpoint, Georgia Tech’s latest incubator, to the addition of Square, a mobile payment company co-founded by the creator of Twitter. Social media, Cummings says, has contributed to the improved communication in the tech community by democratizing the ability to interact with venture capitalists, tech entrepreneurs, programmers and others.

Access to the city’s universities, the world’s largest airport and the low cost of living make Atlanta an ideal hub for technology companies. Cummings is adamant about making Atlanta the tech hub for the Southeast and a top 10 city for technology in the country. Speaking on the impact of the tech sector on the local economy, he says: “High paying tech jobs create more non-tech jobs.”

Cummings has crowd-sourced nearly the entire process of creating ATV via his active blog, making tweaks along the way. Perhaps the most accessible tech entrepreneur in the city, he noted his goal of making Atlanta a top 10 city for technology is a community effort.

“Efforts to improve Atlanta’s technology community must be entrepreneur-led,” he says.

With Cummings at the helm of this initiative, I’m betting we will get there.

Saba Long

Saba Long is a communications and political professional who lives in downtown Atlanta. She serves as the senior council aide and communications liaison for Post 2 At-Large Atlanta City Councilman Aaron Watson. Most recently, Saba was the press secretary for MAVEN and Untie Atlanta -- the Metro Chamber’s education and advocacy campaigns in supportive of the Atlanta Regional Transportation Referendum. She has consulted with H.E.G. an analytics and evaluation firm where she lent strategic marketing and social media expertise to numerous political campaigns, including that of Fulton County Chairman John Eaves and the 2010 Clayton County transportation referendum. In 2009, Saba served as the deputy campaign manager for the campaign of City Council President Ceasar Mitchell. Previously, Saba was a Junior Account Executive at iFusion Marketing, where she lent fractional marketing strategy to various ATDC technology startups operating out of the Georgia Tech incubator, ATDC. For the past two years, Saba has presented on online marketing and politics to the incoming fellows of the Atlanta chapter of the New Leaders Council.



  1. Urvaksh January 14, 2013 5:44 pm

    how about some link love to the Chronicle, which broke the story? 🙂 

    1. sabalong January 16, 2013 10:05 pm

      @Urvaksh Of course! Gave you some Twitter love.Report

  2. The Last Democrat in Georgia January 14, 2013 9:22 pm

    “Making Atlanta the tech hub for the Southeast and a top 10 city for technology in the country is a noble and visionary goal.”Report

  3. The Last Democrat in Georgia January 14, 2013 9:24 pm

    Making Atlanta the tech hub for the Southeast and a top 10 city for technology in the country is a laudable goal.Report

    1. sabalong January 16, 2013 10:06 pm

      @The Last Democrat in Georgia Something LDIG can agree on. How about that…Report

      1. The Last Democrat in Georgia January 17, 2013 3:10 am

         Still mad about the T-SPLOST thing, I know, I know…Report

      2. The Last Democrat in Georgia January 17, 2013 3:12 am

         You’re still upset about the T-SPLOST thing, I know, I know…Report

  4. Sam Massell January 16, 2013 5:05 pm

    This will be an exciting addition to our Community, and the Buckhead Coalition will help market its potential. – – Sam Massell, Buckhead Coalition PresidentReport


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